Thanks to the softening of concerns towards COVID-19 and the gradual easing of restrictions, sales of cough, cold and allergy (hay fever) remedies are expected to continue seeing healthy growth during the early years of the forecast period. The relaxing of restrictions will likely continue and will include the dropping of the obligation to wear face masks in schools, on public transport and in hospitals.
Herbal/traditional cough, cold and allergy (hay fever) remedies are increasingly appreciated by Italians and are set to pose fierce competition to standard OTC medicines over the forecast period. Italian consumers are becoming increasingly concerned about the side effects of taking standard OTC products for prolonged periods of time and as such many are starting to look for natural alternatives.
Antihistamines/allergy remedies (systemic) is expected to be the most dynamic category within cough, cold and allergy (hay fever) remedies over the forecast period in value terms (at constant 2022 prices). This is due to the rising number of Italians who are expected to suffer from allergies.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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