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Learn moreOct 2020
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Cough, cold and allergy (hay fever) remedies sales in 2020 were supported by the COVID-19 crisis, with demand increasing more strongly than during the previous year. However, although sales of such products increased significantly during panic-buying in the first quarter of the year due to COVID-19, demand then slowed as cases declined and restrictions were lifted in most areas.
Over the coming years, sales will continue to be impacted heavily by the incidence and extent of flu cases in the country. Meanwhile, demand for antihistamines/allergy remedies (systemic) will be further boosted by the outbreak of allergies linked to rising pollution, sedentary lifestyles and more extreme weather conditions due to climate change.
Multinationals continue to dominate sales within cough, cold and allergy (hay fever) remedies. Sanofi remains the leading player within the highly fragmented competitive environment thanks to its wide portfolio of popular brands such as Bisolvon, Muscosolvan and Lisomucil in cough remedies; Fexallegra in antihistamines/allergy remedies (systemic); and Zerinol in combination remedies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Italy market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.