Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

Oct 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand initially boosted by stockpiling in response to COVID-19

Cough, cold and allergy (hay fever) remedies sales in 2020 were supported by the COVID-19 crisis, with demand increasing more strongly than during the previous year. However, although sales of such products increased significantly during panic-buying in the first quarter of the year due to COVID-19, demand then slowed as cases declined and restrictions were lifted in most areas.

OTC sales boosted by rising consumer climate and lifestyle awareness

Over the coming years, sales will continue to be impacted heavily by the incidence and extent of flu cases in the country. Meanwhile, demand for antihistamines/allergy remedies (systemic) will be further boosted by the outbreak of allergies linked to rising pollution, sedentary lifestyles and more extreme weather conditions due to climate change.

Strong brand awareness and marketing key to attracting Italian consumers

Multinationals continue to dominate sales within cough, cold and allergy (hay fever) remedies. Sanofi remains the leading player within the highly fragmented competitive environment thanks to its wide portfolio of popular brands such as Bisolvon, Muscosolvan and Lisomucil in cough remedies; Fexallegra in antihistamines/allergy remedies (systemic); and Zerinol in combination remedies.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
What are the major brands in Italy?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand initially boosted by stockpiling in response to COVID-19

OTC sales boosted by rising consumer climate and lifestyle awareness

Strong brand awareness and marketing key to attracting Italian consumers

RECOVERY AND OPPORTUNITIES

Leading pharyngeal preparations producers targeting adult mouth care

New product development reflects rise in number of sufferers from allergies

Ongoing shift towards gentler herbal/traditional products

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand initially boosted by stockpiling in response to COVID-19

OTC sales boosted by rising consumer climate and lifestyle awareness

Strong brand awareness and marketing key to attracting Italian consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand initially boosted by stockpiling in response to COVID-19

OTC sales boosted by rising consumer climate and lifestyle awareness

Strong brand awareness and marketing key to attracting Italian consumers

RECOVERY AND OPPORTUNITIES

Leading pharyngeal preparations producers targeting adult mouth care

New product development reflects rise in number of sufferers from allergies

Ongoing shift towards gentler herbal/traditional products

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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