With “tripledemic” subsiding, opportunities to register growth in cold and cough remedies will largely be dependent on the severity of the upcoming cold and flu season. In the US, the flu season is typically at its height between December and February.
Mask-wearing and home seclusion curbed severe allergies during the COVID-19 pandemic. However, with wearing a mask no longer mandatory, and more time spent outside the home due to the easing of COVID-19 cases, antihistamines/allergy remedies is set to see a return to volume growth in the forecast period.
There is growing interest amongst US consumers in natural and drug-free cough, cold and allergy remedies, as evidenced by the launch of Robitussin Naturals in October 2020. With wellness emerging as a major trend even before COVID-19, consumers have been seeking non-medicated solutions to various ailments.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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