Executive Summary

Oct 2019
PROSPECTS
Category still developing, albeit slightly slower than in previous years

Cough and cold medicine in Poland is one of the largest OTC drug categories and is still growing, but in 2019 growth was slower than in previous years. This was due to a relatively mild winter, which resulted in a decrease in recorded influenza incidence.

Self-medication still popular way of dealing with colds

Poles prefer self-treatment without consulting a doctor. The reason is the fast pace of life, which encourages people to ignore symptoms and treat symptomatically.

Category outlook moderately optimistic

The category of flu and cold medicine in Poland is already mature and has limited prospects, but it should maintain a stable growth rate in the coming years. This is influenced by the fact that there are no radical changes in the mentality of customers who are constantly looking for quick and effective ways to deal with colds and ailments.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare remains category leader

GSK Consumer Healthcare remains the clear category leader, although its share is shrinking. Second place is taken by local player US Pharmacia, while third is taken by Omega Pharma Poland.

Distribution based on pharmacy chains, but other channels also popular

Cough, cold and allergy (hay fever) remedies are still mainly bought in pharmacies. This is due to pharmacies having a wide prevalence and the largest variety of choice.

Legal restrictions affect sale of selected drugs

New regulations have been in force for two years regarding the methods of selling selected products containing specific substances used in the treatment of pain, a bothersome cough or a streaming nose. Drugs containing these substances are currently sold only in specific, small doses and in individual packages.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Poland?
  • What are the major brands in Poland?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Cough, Cold and Allergy (Hay Fever) Remedies in Poland - Category analysis

HEADLINES

PROSPECTS

Category still developing, albeit slightly slower than in previous years
Self-medication still popular way of dealing with colds
Category outlook moderately optimistic

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare remains category leader
Distribution based on pharmacy chains, but other channels also popular
Legal restrictions affect sale of selected drugs

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Consumer Health in Poland - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues grow at stable pace
Naturalness, being fit and self-care trends are intensifying
The market is extremely fragmented and competitive
Traditional brick-and-mortar pharmacies remains the dominant sales channel
Market outlook remains very good

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources