Cough and cold medicine in Poland is one of the largest OTC drug categories and is still growing, but in 2019 growth was slower than in previous years. This was due to a relatively mild winter, which resulted in a decrease in recorded influenza incidence.
Poles prefer self-treatment without consulting a doctor. The reason is the fast pace of life, which encourages people to ignore symptoms and treat symptomatically.
The category of flu and cold medicine in Poland is already mature and has limited prospects, but it should maintain a stable growth rate in the coming years. This is influenced by the fact that there are no radical changes in the mentality of customers who are constantly looking for quick and effective ways to deal with colds and ailments.
GSK Consumer Healthcare remains the clear category leader, although its share is shrinking. Second place is taken by local player US Pharmacia, while third is taken by Omega Pharma Poland.
Cough, cold and allergy (hay fever) remedies are still mainly bought in pharmacies. This is due to pharmacies having a wide prevalence and the largest variety of choice.
New regulations have been in force for two years regarding the methods of selling selected products containing specific substances used in the treatment of pain, a bothersome cough or a streaming nose. Drugs containing these substances are currently sold only in specific, small doses and in individual packages.
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This industry report originates from Passport, our Consumer Health market research database.