Retail sales of cough, cold and allergy remedies will continue to expand in constant value terms (2023 prices) over the forecast period. Following the return of consumers to their pre-pandemic lifestyles, the incidence of coughs, colds and other respiratory illnesses is likely to rise.
The forecast period is likely to see little significant innovation in terms of the entry of new brands onto the market. By contrast, the prevailing trend is one of nurturing and expanding umbrella brands, rather than pioneering entirely new brands for separate products.
In order for brands to build a robust sales performance, the importance of effective advertising strategy cannot be underestimated. Leading companies set aside significant portions of their budgets for promotional campaigns during the cold and flu season, recognising the profound influence of advertising on Polish consumers' buying choices and subsequent therapeutic selections.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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