Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania

Nov 2020

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Executive Summary

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2020 IMPACT

Sharp decline in current value sales growth, as measures to retard the spread of COVID-19 result in a mild cold and flu season

Cough, cold and allergy (hay fever) remedies will see a sharp deceleration in value sales growth during 2020 due to the impact of COVID-19. As a result of the country’s long and cold winters, consumer demand for cough, cold and allergy (hay fever) remedies tends to be very strong in Lithuania, and this was particularly the case during 2019, when the flu season was unusually severe.

Seasonal pick-up in demand for antihistamines/allergy remedies (systemic) much weaker than usual, as COVID-19 weighs on consumer spending

Current value sales growth of antihistamines/allergy remedies (systemic) will suffer an even sharper slowdown than those of cough remedies during 2020. Sales of these products are tied to seasonal allergies and usually begin to pick up in February in preparation for the beginning of spring, but in 2020, this seasonal effect was much weaker than usual.

International brands lead, with their local counterparts perceived as old-fashioned

Ratiopharm Gruppe (Teva Pharmaceutical Industries Ltd), Sandoz Pharmaceuticals dd, GSK Consumer Healthcare and Bionorica GmbH will remain the leading players in cough, cold and allergy (hay fever) remedies during 2020. All of these players benefit from economies of scale in research and development, manufacturing and marketing.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania?
What are the major brands in Lithuania?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sharp decline in current value sales growth, as measures to retard the spread of COVID-19 result in a mild cold and flu season

Seasonal pick-up in demand for antihistamines/allergy remedies (systemic) much weaker than usual, as COVID-19 weighs on consumer spending

International brands lead, with their local counterparts perceived as old-fashioned

RECOVERY AND OPPORTUNITIES

Number of allergy sufferers will continue to rise

Strong desire for convenience will continue to drive current value sales growth of combination products

Boosted by COVID-19, e-commerce will continue to grow in importance

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania

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Executive Summary

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2020 IMPACT

Sharp decline in current value sales growth, as measures to retard the spread of COVID-19 result in a mild cold and flu season

Seasonal pick-up in demand for antihistamines/allergy remedies (systemic) much weaker than usual, as COVID-19 weighs on consumer spending

International brands lead, with their local counterparts perceived as old-fashioned

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sharp decline in current value sales growth, as measures to retard the spread of COVID-19 result in a mild cold and flu season

Seasonal pick-up in demand for antihistamines/allergy remedies (systemic) much weaker than usual, as COVID-19 weighs on consumer spending

International brands lead, with their local counterparts perceived as old-fashioned

RECOVERY AND OPPORTUNITIES

Number of allergy sufferers will continue to rise

Strong desire for convenience will continue to drive current value sales growth of combination products

Boosted by COVID-19, e-commerce will continue to grow in importance

CATEGORY DATA

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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