Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania

PROSPECTS

Cold winter weather ensures high sales of cough and cold remedies

Cough, cold and allergy (hay fever) remedies benefits from the weather in Lithuania, as it is a country with a relatively harsh climate, with the cold period usually lasting from October to the end of April, with some slight deviations. As a result, the key OTC medicines purchased are those for fighting various cold symptoms.

Warmer weather and over-disinfectation ensure momentum for allergy remedies

Nevertheless, the cold season recently started to be followed by spectacularly warm weather conditions during the late spring and summer in Lithuania. Therefore, incidences of allergies are growing in the country.

Demand for convenience leads to growth for combination products and nasal sprays

Hectic lifestyles and growing demand for convenience continued to stimulate the strong growth of combination products in 2019. Coldrex, Brontex, Flavamed and ACC are brands which are well-known amongst Lithuanians for using a combined approach to deal with various symptoms.

COMPETITIVE LANDSCAPE

Global brands dominate due to research and development and advertising

Cough, cold and allergy (hay fever) remedies is dominated by international heavyweights. Ratiopharm Gruppe (Teva), GSK Consumer Healthcare and Bionorica were the top three players in the category in 2019, benefiting from strong research and development, production and advertising resources.

Ambroxol-based combination products perform well

The ambroxol-based brand Brontex from Ratiopharm Gruppe was the leading brand in cough, cold and allergy (hay fever) remedies in 2019. Representing the fast-growing category of combination products, the brand enjoys a strong presence in major chemists/pharmacies, and is very-well known amongst consumers.

Tavegyl set to grow due to increasing allergies

Tavegyl from GSK Consumer Healthcare was the leading brand in systemic antihistamines/allergy remedies in 2019, and is not expected to lose this position over the forecast period, due to the rising number of people with allergies. Although the product is mostly recommended for consumption before sleep, and therefore has some usage disadvantages, its effect is perceived as worth overcoming this issue.

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