Cough, Cold and Allergy (Hay Fever) Remedies in Lithuania

PROSPECTS

Growing level of allergies adds momentum to sales

Incidences of allergies are growing in Lithuania. During the review period, the number of people affected by allergies continued to demonstrate dynamic pace, especially among children.

Long cold season builds good basis for constant demand

Although various warm weather allergies, such as hay fever, continue to affect consumers in Lithuania, the lion’s share of category sales is generated by various cough and cold remedies. Lithuania is a country with a relatively harsh climate with cold weather lasting from October to the end of April with some slight deviations.

Demand for complex solutions increases

Growing demand for convenience and hectic lifestyles stimulate the growth in popularity of combination products. Coldrex, Brontex, Flavamed and ACC are names very well known to Lithuanian consumers during the cold season.

COMPETITIVE LANDSCAPE

Global brands dominate cough, cold and allergy (hay fever) remedies

Cough, cold and allergy (hay fever) remedies is dominated by international heavyweights. GSK Consumer Healthcare, Johnson & Johnson Inc and Bionorica GmbH are the top three major players in the category, benefiting from strong research and development, production and advertising resources.

Local brands are limited in terms of competitive advantage

In terms of local manufacturers, their presence in the category is rather limited. Local manufacturers lack significant research and development resources to offer competition to global brands’ products.

Super trio in decongestants

Olynth, Otrivin and Xymelin are the dominant brands in one of the most popular product categories of decongestants in Lithuania, nasal decongestants. With streaming noses one of the most irritating symptoms of colds, OTC medicine with a fast and effective impact is highly in demand among Lithuanian consumers.

Files are delivered directly into your account within a few minutes of purchase.