Self-medicating will continue to boost sales of cough, cold and allergy (hay fever) remedies as a first line of defence in fighting off upper respiratory tract infections and conditions. Thus, the long-term outlook for cough, cold and allergy (hay fever) remedies remains generally positive.
Nasal decongestant sprays is set to be the fastest growing subcategory in the forecast period due to growing consumer demand and the influx of more innovative formats in this field. Nasal sprays have recorded consistent growth in current value terms over the review period, bucking the downward trend seen in most other cough, cold and allergy categories.
E-commerce sales of cough, cold and allergy (hay fever) remedies are set to accelerate in the forthcoming years, with double-digit growth rates anticipated over the forecast period. On the supply side, the growing number of online pharmacies selling consumer health products will capture the attention of consumers.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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