Retail value sales (at constant 2022 prices) of cough, cold and allergy (hay fever) remedies is anticipated to remain positive in the forecast period, although growth rates are likely to be much lower than in 2022, while the category is still rebounding from the effects from the COVID-19 pandemic. Demand for products that have innovative formats are increasing and becoming more important.
Antihistamines/allergy remedies’ (systemic) forecast average retail value sales growth rate (at constant 2022 prices) is expected to be lower than the average retail value sales growth rate that occurred during the review period. This is likely due to these products’ competitive landscape being subjected to intense competition and economic offerings from brands such as Ratiopharm by Teva Finland Oy.
With cough, cold, and allergy (hay fever) remedies among the three largest OTC pharmaceutical products sold in Finland, possible deregulation could have a dramatic effect on the competitive landscape. There is speculation that OTC products in Finland may be liberalised.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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