Cough, cold and allergy (hay fever) remedies is expected to see an improved performance over the forecast period with sales being driven by consumers taking a more proactive approach to their personal health. Consumers are paying more attention to their health since the pandemic and this trend is expected to remain unchanged over the forecast period.
The pandemic placed the immune system at the centre of new product development and this will likely remain the case over the forecast period with players likely to focus on highlighting the immune boosting properties of their cough and cold remedies. This is in line with consumers looking to adopt a preventative as well as a reactive approach to their health.
Antihistamines/allergy remedies (systemic) will likely continue to perform well over the forecast period. More and more consumers are experiencing allergies or symptoms of hay fever, with climate change being a contributing factor.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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