Cough, cold and allergy (hay fever) remedies is a rather mature category in Hungary, with demand typically driven by seasonal changes, the severity of weather and pollen counts. Going forward, retail value sales are expected to continue to steadily grow, supported by a growing number of Hungarians who suffer from seasonal allergies and unpredictable weather conditions such as increasingly mild winters or rainy summers.
Some Hungarians are turning away from OTC medicines when they feel unwell, instead opting for natural health supplements. For example, more and more consumers opt for dietary supplements such as echinacea, as well as herbal tonics, medicated confectionery, herbal teas with honey to treat sore throats and coughs.
Due to a recent amendment to the legislation, as of January 2022, it is no longer possible to order pharmaceutical drugs via e-commerce in Hungary and have them delivered to the home. In theory, consumers can have online orders delivered to a pharmacy, which they will then have to collect.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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