Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Israel

20 pages, Oct 2017

US$990

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Executive Summary

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PROSPECTS

Local climate has a strong impact on the category

Sales of cough and cold products are largely connected to the local winters. In 2016, the winter was milder than in 2015, causing the demand for cough and cold medication to decrease.

High demand for alternatives

Health and wellness has become an integral part of local society and consumer lifestyles, causing consumers to be more conscious of the product ingredients they consume. Therefore, many locals are trying to minimise their intake of medications, as they have chemical ingredients.

COMPETITIVE LANDSCAPE

Leaders in analgesics also lead cough, cold and allergy (hay fever) remedies

Consumers tend to be brand sensitive when purchasing OTC medications, as many people are aware of the side effects of what they put into their bodies. Therefore, locals tend to purchase brands they recognise or which were recommended to them by family, friends or medical professionals.

Kalgaron removed from the market in 2015

The removal of Kalgaron from pharyngeal preparations in 2015 had a strong impact on the category, with many brands gaining significant share, including Strepsils and Lemocin. When Kalgaron was reintroduced into the market in 2016, it found it extremely difficult to regain its share, as locals had found other brands that they trusted.

Increased competition with medical devices

Due to the strict procedure and large capital required to become an OTC medication, there has been limited innovation in OTC medications in recent years. However, PGT Healthcare launched a number of medical devices for the cough and cold category, as medical devices have a more lenient registration process.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Israel?
What are the major brands in Israel?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Israel - Category analysis

HEADLINES

PROSPECTS

Local climate has a strong impact on the category

High demand for alternatives

COMPETITIVE LANDSCAPE

Leaders in analgesics also lead cough, cold and allergy (hay fever) remedies

Kalgaron removed from the market in 2015

Increased competition with medical devices

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 Sales of Decongestants by Category: Value 2012-2017
Table 4 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

VDS drives growth in the consumer health market

HMOs gain shares by offering low prices

Medical devices create strong competition for the consumer health market

Shufersal announces plans to purchase New-Pharm

Slower growth expected over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Israel

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Executive Summary

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PROSPECTS

Local climate has a strong impact on the category

High demand for alternatives

COMPETITIVE LANDSCAPE

Leaders in analgesics also lead cough, cold and allergy (hay fever) remedies

Kalgaron removed from the market in 2015

Increased competition with medical devices

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Israel - Category analysis

HEADLINES

PROSPECTS

Local climate has a strong impact on the category

High demand for alternatives

COMPETITIVE LANDSCAPE

Leaders in analgesics also lead cough, cold and allergy (hay fever) remedies

Kalgaron removed from the market in 2015

Increased competition with medical devices

CATEGORY DATA

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

VDS drives growth in the consumer health market

HMOs gain shares by offering low prices

Medical devices create strong competition for the consumer health market

Shufersal announces plans to purchase New-Pharm

Slower growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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