Cough and cold products will register healthy constant value growth over the forecast period. As consumer’s lives return to normal and the focus on social distancing and handwashing decreases, the common cold virus will become prevalent again, which will result in increased demand for cough and cold products.
The pandemic has put the immune system to the fore and product development over the forecast period will prioritise highlighting immune boosting properties in cough and cold remedies, as consumers look to adopt a preventative as well as reactive approach to their health. Popular additives will be ingredients such as vitamin C, elderberry and zinc.
While antihistamines/allergy remedies is a much smaller product area in terms of value sales than cough and cold remedies, it will register healthy constant value growth over the forecast period. More and more consumers experience allergies or symptoms of hay fever, with climate change being a contributing factor.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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