As part of the preventative health trend, which has been accelerated by the pandemic, increasing numbers of Chileans are attracted to more natural alternatives, particularly benefiting herbal/ traditional cough, cold and allergy (hay fever) remedies, which dominate sales. Natural ingredients and organic options are gaining relevance among Chileans, who are increasingly conscious of what they consume and the impact on their wellbeing.
Due to the deep economic impact of the pandemic and the uncertain socio-political environment in the country in 2022, cost-effective solutions will remain top-of-mind for most Chileans. Despite consumers’ need to maximise their budgets, there is a greater willingness to pay for health-related products, and even more so in such a delicate sanitary situation.
Emerging brands and private label products (which hold low share of category sales in Chile) have a real opportunity for growth if they manage to leverage the situation presented in 2022 in the face of a possible reduction of consumers’ disposable incomes. The latter will be compounded by inflation in the country.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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