Unlike many other consumer health categories, cough, cold and allergy products was relatively unaffected by initial panic buying in response to COVID-19. The main reason for this is strong seasonal demand, which commonly peaks during winter and spring.
Despite regular seasonal demand, cough, cold and allergy sales have been limited by sanitary restrictions. Although Chileans continue to trust such products to treat themselves, confinement and mandatory lockdowns are limiting performance as consumers are less exposed to common seasonal viruses and temperature changes as they are forced to spend more time at home.
Alimentos Dos en Uno continues to lead sales due to the widespread popularity and availability of its Alka and Menthoplus brands. However, it should be noted that naturally positioned brands such as Abrilar also remain highly popular in the category.
COVID-19 has raised awareness of the importance of preventative health among Chilean consumers given the rise in the sense of urgency that comes with the pandemic. Local consumers are more aware of sanitary precautions and are focusing on healthcare more than ever.
As the impact of COVID-19 continues to spread throughout the country, demand for preventative solutions will continue to rise in the short and mid-term. Natural based multifunctional products like Abrilar and Paltomiel are expected to continue domaining cough remedies, strengthened by their herbal formulas and healthier perception.
As part of the rising preventative trend, alternative medicines like Ayurveda, homeopathy and traditional solutions will also continue to rise in popularity over the forecast period. Smaller alternative medicine chains have expanded in the local market in recent years, with Farmacias Knop being the most famous and largest.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page