Cough, cold and allergy (hay fever) remedies have been on the increase over the review period and are expected to keep increasing over the forecast period. The growth has been driven by the high level of polluted air, dusty environments and too much carbon monoxide produced by industries, cars and generators which are very dangerous to health.
Decongestants are remedies also strongly gaining ground in OTC in cough, cold and allergy (hay fever) remedies over the review, and the category is expected to record even higher sales over the forecast period because the products are easily accessible and very easy to use. Population increase drives growth as many consumers use decongestants because of their efficacy.
An increase in new-born babies drives growth for paediatric cough/cold remedies; the rise in the rate of childbirth is mainly due to the weak enabling environment, characterised by pervasive cultural/religious practices, gender norms, and poverty among Nigerians.
Cough, cold and allergy (hay fever) remedies is projected to record heavy sales growth as allergies are expected to increase among Nigerians over the forecast period. Pollution and urbanisation are expected to be the drivers behind the heavy sales growth in the country.
Nigerian-German Chemicals Plc and Emzor Pharmaceutical have been seeing huge success and compete strongly for a leading position in cough, cold and allergy (hay fever) remedies in 2019. Nigerian-German Chemicals Plc with the brands Benylin and Broncholyte Bromehexin Hcl leads cough remedies; despite the ban on codeine, these brands have enjoyed success as they are popular in the market and enjoy high share coupled with ever increasing population and youth dominance in Nigeria.
GlaxoSmithKline Consumer Healthcare, the leading player in cough, cold and allergy (hay fever) remedies overall, and Orange Drugs Ltd are the major players in combination products. GlaxoSmithKline Consumer Healthcare leads with its brands Actifed and Panadol Cold & Catarrh.
Medicated confectionery saw increased value sales in 2019 and Procter & Gamble Nigeria Ltd is expected to continue leading sales over the forecast period. Procter & Gamble Nigeria Ltd leads with its brands Vicks Lemon, and Vicks Blue which is backed by frequent advertising on media across the country and is popularly known as Baba Blue.
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This industry report originates from Passport, our Consumer Health market research database.