Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Drier weather supports category sales in 2018

Sales of cough, cold and allergy (hay fever) remedies tend to be higher during the winter in Brazil as the weather is usually drier, leading to a higher incidence of respiratory issues. The winter of 2018 was drier than the historical average, thus helping to drive up category sales.

Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

Paediatric cough, cold and allergy remedies is expected to continue to grow over the forecast period as more players are launching products targeting a younger audience. The successful introduction of Benegrip Multi from Hypera back in 2015 shows how innovation is key to driving sales in this category.

COMPETITIVE LANDSCAPE

EMS gains a foothold in the category through the acquisition of Multilab

EMS has a wide portfolio of products across many OTC categories but lacked a strong brand in cough, cold and allergy (hay fever) remedies. With the recent acquisition of Multilab from Takeda Pharmaceutical, EMS has now entered the second largest category in OTC, benefiting from the addition of Cimegripe to its portfolio.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
What are the major brands in Brazil?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Brazil - Category analysis

HEADLINES

PROSPECTS

Drier weather supports category sales in 2018

Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

COMPETITIVE LANDSCAPE

EMS gains a foothold in the category through the acquisition of Multilab

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 Sales of Decongestants by Category: Value 2013-2018
Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Drier weather supports category sales in 2018

Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

COMPETITIVE LANDSCAPE

EMS gains a foothold in the category through the acquisition of Multilab

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Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil - Category analysis

HEADLINES

PROSPECTS

Drier weather supports category sales in 2018

Paediatric cough, cold and allergy remedies likely to benefit from new products targeting a younger audience

COMPETITIVE LANDSCAPE

EMS gains a foothold in the category through the acquisition of Multilab

CATEGORY DATA

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to be one of the few industries to record positive growth

Generics gaining ground in the OTC category

Leading companies continue to invest in marketing activities to drive sales

Internet retailing continues to slowly gain share

Further solid growth anticipated over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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