Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

22 pages, Oct 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Government campaigns on general vaccination against flu help incidence to fall

The Brazilian government implements a campaign during the months before the beginning of winter (usually between April to June) to encourage the population to vaccinate against the influenza virus. In 2019, the target was met and over 90% of the called risk group was vaccinated.

Combination products continue to lead sales thanks to its multiple approach aspect

Combination products continues to dominate sales under cough, cold and allergy (hay fever) remedies. The subcategory benefits from the general perception among many consumers that such products are the most effective alternatives under the overall category.

COMPETITIVE LANDSCAPE

Johnson & Johnson introduces Reactine to the category

Johnson & Johnson introduced its Reactine brand under the antihistamines/allergy remedies (systemic) segment in 2019. It is the first product in Brazil that has cetirizine as the main active ingredient.

Hypera SA to compete under decongestants

Hypera SA introduced a new item under the Apracur brand umbrella (combination products) in decongestant rubs. The segment is largely dominated by Vick Vaporub (Procter & Gamble), a fact that may prevent Apracur Rub from increasing penetration, given the high brand awareness the Procter & Gamble representative has.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Brazil?
What are the major brands in Brazil?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Brazil - Category analysis

HEADLINES

PROSPECTS

Government campaigns on general vaccination against flu help incidence to fall

Combination products continue to lead sales thanks to its multiple approach aspect

COMPETITIVE LANDSCAPE

Johnson & Johnson introduces Reactine to the category

Hypera SA to compete under decongestants

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow strongly in 2019

Positive performance despite the lack of innovation

Leading companies reinforce their position, but competition affects the competitive landscape

Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger

Future growth to remain positive

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Government campaigns on general vaccination against flu help incidence to fall

Combination products continue to lead sales thanks to its multiple approach aspect

COMPETITIVE LANDSCAPE

Johnson & Johnson introduces Reactine to the category

Hypera SA to compete under decongestants

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Brazil - Category analysis

HEADLINES

PROSPECTS

Government campaigns on general vaccination against flu help incidence to fall

Combination products continue to lead sales thanks to its multiple approach aspect

COMPETITIVE LANDSCAPE

Johnson & Johnson introduces Reactine to the category

Hypera SA to compete under decongestants

CATEGORY DATA

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow strongly in 2019

Positive performance despite the lack of innovation

Leading companies reinforce their position, but competition affects the competitive landscape

Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger

Future growth to remain positive

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

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