Overall, combination products and cough remedies will continue to dominate sales of cough, cold and allergy (hay fever) remedies in the forecast period, together accounting for more than half of value sales. These are medications that are widely used by consumers to combat symptoms and infections caused by the flu, mainly during the winter.
Although Hypera SA is set to lead cough, cold and allergy (hay fever) remedies in both national and global brand owner terms in 2022, if negotiations on its merger with EMS SA (Grupo NC) and Eurofarma Laboratórios SA advance, the group’s national share alone could double in the coming years. The product portfolios of companies in this category are complementary, as Hypera has a significant share in combination products, whilst EMS is the leader in cough remedies.
Retail e-commerce will still represent a very small proportion of sales of cough, cold and allergy remedies in the coming years, and store-based pharmacies will continue to dominate sales of these products between 2022 and 2027. In general, consumers go to physical stores to buy medicines for fever or flu, but they also take the opportunity to include in their shopping baskets other products, such as personal hygiene products, cosmetics or even dermocosmetics.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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