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Learn moreJan 2021
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Cough, cold and allergy (hay fever) remedies was already enjoying strong demand prior to the outbreak of COVID-19, with consumers typically self-medicating against mild symptoms of cold and flu. With many of the symptoms of COVID-19 being similar to those of cold and flu consumers started stockpiling cough/cold remedies when COVID-19 first appeared in the country.
While COVID-19 helped to drive increased demand for some cough, cold and allergy (hay fever) remedies in 2020, the category also suffered a setback with products containing codeine switched to prescription medicines. Results from recent research highlighted the danger to health from long-term use of codeine, with it also being found to develop dependency due to the feelings of euphoria created in some users.
Adcock Ingram Holdings Ltd retained its lead in 2020, but it lost share to its rivals after a difficult year. Firstly, the company saw some of its key product lines disappear from the OTC market due to their codeine content, with this including the company’s popular Broncleer brand of cough remedies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in South Africa market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.