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Learn moreFeb 2019
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Cough, cold and allergy (hay fever) remedies continues to record double-digit current value growth in 2018. Category growth continues to be fuelled by new product development and increasing self-medication.
Antihistamines/allergy remedies (systemic) has continued to perform well in 2018, registering further double-digit current value growth, with it set to continue performing strongly over the forecast period. This growth is being fuelled by increasing consumer awareness of allergies and how to tackle them.
Cough remedies is another category that continues to record double-digit growth in 2018, with consumers looking for affordable and effective relief. Nevertheless, products containing codeine and acetaminophen remain highly regulated in South Africa.
Adcock Ingram continues to lead cough, cold and allergy (hay fever) remedies in 2018 with brands including Corenza C in combination products and Alcophyllex in cough remedies. The company benefits from a very wide and diverse product portfolio, offering remedies at various price points so as to appeal to different household budgets.
While local company Adcock Ingram remains the overall leader in cough, cold and allergy (hay fever) remedies, multinationals such as Johnson & Johnson, GlaxoSmithKline and Reckitt Benckiser account for the largest share. Despite the strong presence of their international brands, traditional medicines remain very popular among locals, especially those in rural areas.
Private label products from Woolworths, mainly in medicated confectionery, and Clicks continue to account for a very small value share in 2018. However, these private label ranges saw strong growth over the review period, with sales being driven by consumers looking for the best value.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in South Africa market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.