Retail e-commerce received a boost following the emergence of the pandemic, with an increasing number of local consumers purchasing medication online. However, options for products such as antihistamines/allergy remedies (systemic) tend to be limited.
Although the high numbers of COVID-19 that South Africa experienced at the peak of the pandemic have gradually waned, the virus remains present with case numbers rising towards the end of 2022, which is likely to continue during the festive season when consumers often let their guard down. The symptoms of new variants appear to be less severe and similar to flu and colds, with those infected likely to turn to self-treatment at home by using OTC products.
In the past, many local consumers resorted to products to treat symptoms without really understanding the underlying ailment and how best to treat it. They were not particularly familiar with allergies and would often confuse these with seasonal ailments.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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