When it comes to usage of antihistamines and certain allergy products, consumers often do not utilise these medications for the purpose for which they are intended. For example, it is very common for consumers to use allergy products, such as Allergex, for sleeping purposes.
Antihistamines/allergy remedies are often bought on promotion with stores such as Clicks and Dischem often engaging in such activities for these products. Consumers are more likely to buy allergy remedies when they are on promotion and stock them at home for a future need.
Often when parents purchase over the counter remedies for their children, they are often willing to pay extra for a brand that is well recommended by a pharmacist or a doctor. Parents are extremely brand loyal when it comes to purchasing certain medications for their children.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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