Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in South Africa

19 pages, Feb 2019

US$990

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Executive Summary

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PROSPECTS

Economic uncertainty and a willingness to self-medicate driving category growth

Cough, cold and allergy (hay fever) remedies continues to record double-digit current value growth in 2018. Category growth continues to be fuelled by new product development and increasing self-medication.

High incidence of HIV and climatic conditions drive growth in antihistamines/allergy remedies

Antihistamines/allergy remedies (systemic) has continued to perform well in 2018, registering further double-digit current value growth, with it set to continue performing strongly over the forecast period. This growth is being fuelled by increasing consumer awareness of allergies and how to tackle them.

Cough remedies sees strong growth despite restrictions

Cough remedies is another category that continues to record double-digit growth in 2018, with consumers looking for affordable and effective relief. Nevertheless, products containing codeine and acetaminophen remain highly regulated in South Africa.

COMPETITIVE LANDSCAPE

Adcock Ingram maintains its leading position

Adcock Ingram continues to lead cough, cold and allergy (hay fever) remedies in 2018 with brands including Corenza C in combination products and Alcophyllex in cough remedies. The company benefits from a very wide and diverse product portfolio, offering remedies at various price points so as to appeal to different household budgets.

Multinationals dominate sales although traditional medicine has a strong foothold in rural South Africa

While local company Adcock Ingram remains the overall leader in cough, cold and allergy (hay fever) remedies, multinationals such as Johnson & Johnson, GlaxoSmithKline and Reckitt Benckiser account for the largest share. Despite the strong presence of their international brands, traditional medicines remain very popular among locals, especially those in rural areas.

Private label continues to grow but from a low base

Private label products from Woolworths, mainly in medicated confectionery, and Clicks continue to account for a very small value share in 2018. However, these private label ranges saw strong growth over the review period, with sales being driven by consumers looking for the best value.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in South Africa?
What are the major brands in South Africa?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in South Africa - Category analysis

HEADLINES

PROSPECTS

Economic uncertainty and a willingness to self-medicate driving category growth

High incidence of HIV and climatic conditions drive growth in antihistamines/allergy remedies

Cough remedies sees strong growth despite restrictions

COMPETITIVE LANDSCAPE

Adcock Ingram maintains its leading position

Multinationals dominate sales although traditional medicine has a strong foothold in rural South Africa

Private label continues to grow but from a low base

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 Sales of Decongestants by Category: Value 2013-2018
Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Self-medication and challenging economic climate impact growth

Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act

Adcock Ingram maintains its leading position while private label is on the rise

Chemists/pharmacies remains the leading distribution channel

Health and wellness and self-medication trends open up new opportunities for consumer health players

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in South Africa

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Executive Summary

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PROSPECTS

Economic uncertainty and a willingness to self-medicate driving category growth

High incidence of HIV and climatic conditions drive growth in antihistamines/allergy remedies

Cough remedies sees strong growth despite restrictions

COMPETITIVE LANDSCAPE

Adcock Ingram maintains its leading position

Multinationals dominate sales although traditional medicine has a strong foothold in rural South Africa

Private label continues to grow but from a low base

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in South Africa - Category analysis

HEADLINES

PROSPECTS

Economic uncertainty and a willingness to self-medicate driving category growth

High incidence of HIV and climatic conditions drive growth in antihistamines/allergy remedies

Cough remedies sees strong growth despite restrictions

COMPETITIVE LANDSCAPE

Adcock Ingram maintains its leading position

Multinationals dominate sales although traditional medicine has a strong foothold in rural South Africa

Private label continues to grow but from a low base

CATEGORY DATA

Consumer Health in South Africa - Industry Overview

EXECUTIVE SUMMARY

Self-medication and challenging economic climate impact growth

Uncertainty persists surrounding amendments to the Complementary and Alternative Medicines (CAMs) Act

Adcock Ingram maintains its leading position while private label is on the rise

Chemists/pharmacies remains the leading distribution channel

Health and wellness and self-medication trends open up new opportunities for consumer health players

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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