There is likely to be a further improvement in retail value sales (at constant 2022 prices) of cough, cold and allergy (hay fever) remedies over the forecast period. As the threat posed by COVID-19 slowly wanes and there is a greater return to normalisation and relaxation of consumer behaviour, incidence of coughs, colds and influenza will hit the local population at different times of the year.
The share of herbal/traditional products within cough, cold and allergy (hay fever) remedies is likely to remain fairly high over the forecast period. Herbal/traditional products are generally subject to less strict regulations than standard OTC options, with leading brands represented by Ricola, Sinupret Dragees, Fisherman's Friend and Wick.
Many large players experienced huge growth in both sales and operating profits during the pandemic. Furthermore, in late 2021, pharmaceutical companies showed remarkable growth due to the emergence of the Omicron variant.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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