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Learn moreDec 2020
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The emergence of COVID-19 in Germany has had a fairly positive effect on demand for cough, cold and allergy (hay fever) remedies in 2020 as consumers wanted to feel secure about being able to treat themselves at home when suffering from various cold and flu symptoms during the lockdown, which limited the need to visit a doctor. The initial months of lockdown saw a significant spike in purchases as consumers panicked, resulting in a notable stockpiling trend to hold a substantial ‘’health kit’’ which would allow them to treat any number of symptoms of illness at home.
Antihistamines/allergy remedies continued to record strong growth in both volume and current value terms in 2020 in Germany, making it the most impressive performer within cough, cold and allergy (hay fever) remedies for another year. The percentage of the population claiming to struggle with allergies has been continually growing over the years in Germany, with an increasing number of consumers reporting that they suffer from respiratory allergies.
Gaining leadership of the category from MCM Klosterfrau Vertriebsgesellschaft mbH in 2019 (which offers leading nasal sprays brand Nasic, and Neo-Angin, the leading brand within pharyngeal preparations and which continued to gain value share in 2020), Procter & Gamble retained its position in cough, cold and allergy (hay fever) remedies, gaining further value share due to the performance of its umbrella brand Wick. The latter continues to benefit from a strong reputation and is regularly awarded as the ‘’most trusted brand’’ within the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Germany market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.