Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

Sep 2018

US$990

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Executive Summary

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Prospects

Although demand for cough and cold remedies is heavily dependent on the severity of the cold season, resulting in fluctuating sales from year to year, there are several other noticeable trends driving the category’s sales. Firstly, as the largest OTC category in value terms, cough, cold and allergy (hay fever) remedies is benefiting in particular from the ongoing trend towards self-medication given the wide variety of products available.

While demand for cough and cold remedies can vary significantly from year to year, it has been noticeable that demand for systemic antihistamines/allergy remedies remains on an upward trajectory. This can be explained by the growing number of consumers suffering from hay fever in Germany.

In recent years, German consumers have shown a growing interest in leading an active and healthy lifestyle so as to be able to better cope with their daily responsibilities both at home and at work. Hence, they are placing a growing emphasis on a strong immune system, in the hope of making them less vulnerable to the cold season.

Competitive Landscape

MCM Klosterfrau Vertriebsgesellschaft remained the leading player in cough, cold and allergy (hay fever) remedies in 2018. As a trusted consumer health company, Klosterfrau continued to benefit from its strong presence in various categories, while leading sales in nasal sprays through its Nasic brand as well as medicated confectionery through its Ricola brand.

Bionorica continued to gain share in cough, cold and allergy (hay fever) remedies in 2018. The company is one of the leading players specialising in herbal medicine and therefore has benefited in particular from the growing trend towards natural products.

Aside from the trend towards natural products, manufacturers have also recognised that consumer preferences are changing in terms of the motivation for buying consumer health products and how they are used. The recent introduction of Algovir from Hermes Arzneimittel in herbal nasal sprays reflected the growing consumer focus on cold prevention and a switch away from tablets towards sprays.

Competitive Landscape

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Germany?
What are the major brands in Germany?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Germany - Category analysis

ANALYSIS

Headlines

Prospects

Cough, cold and allergy (hay fever) remedies benefits from several growth drivers
Increasing prevalence of hay fever
Greater consumer focus on prevention drives innovation

Competitive Landscape

MCM Klosterfrau remains the leading company in a highly competitive category
Bionorica benefits from trend towards natural products
New product launches focus on consumer preferences

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Competitive Landscape

Competitive Landscape

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Germany - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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