Executive Summary

Oct 2019
PROSPECTS
High levels of pollution driving up demand

Population growth and changing weather conditions are expected to play a role in driving strong growth in cough, cold and allergy (hay fever) remedies over the forecast period. The increasing impact of pollution in urban environments will also be a significant contributor, as it leads to the increasing incidence of conditions such as asthma and allergies.

Combination products expected to remain dynamic

Combination products proved to be the most dynamic area of cough, cold and allergy (hay fever) remedies in 2019 and is expected to continue to outpace other categories over the forecast period. Demand for combination products is underpinned both by budget-consciousness and fast-paced modern life, with consumers looking for products capable of addressing a wide range of symptoms and conditions, which enable them to avoid taking time out from their busy lifestyles.

Channel expansion making products more widely available

As in other OTC categories, such as analgesics, cough, cold and allergy (hay fever) remedies is benefiting from the expansion of the chemists/pharmacies channel. The widening presence of chemists/pharmacies is exposing growing numbers of consumers to such products, raising brand awareness and supporting the trend towards self-medication.

COMPETITIVE LANDSCAPE
Vicks gives Procter & Gamble the lead

Procter & Gamble bolstered its position at the top of the rankings in cough, could and allergy (hay fever) remedies in 2019. The company’s strength in the category is founded entirely on its market-leading Vicks brand, which benefits from high levels of consumer recognition and trust across various generations and socioeconomic groups.

Targeting demand for instant relief

Ongoing urbanisation is leading to the prevalence of increasingly fast-paced lifestyles, as more people live alone, work long hours and have access to round-the-clock social opportunities. The resultant pressures on consumers’ time are driving demand for products that offer instant relief from symptoms such as dry, hacking coughs and enable them to continue with their busy lifestyles without taking time out to recover.

International companies dominate

International companies continued to dominate cough, cold and allergy (hay fever) remedies sales at the end of the review period. The strength of players such as GSK Consumer Healthcare and Sanofi-Aventis, as well as Procter & Gamble, is built on high levels of brand awareness and trust supported by investment in marketing activity such as in-store promotions and billboard campaigns.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
  • What are the major brands in Pakistan?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis

HEADLINES

PROSPECTS

High levels of pollution driving up demand
Combination products expected to remain dynamic
Channel expansion making products more widely available

COMPETITIVE LANDSCAPE

Vicks gives Procter & Gamble the lead
Targeting demand for instant relief
International companies dominate

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Consumer Health in Pakistan - Industry Overview

EXECUTIVE SUMMARY

City living boosting demand across consumer health
DRAP expected to maintain price control despite 2019 increase
Major multinationals continue to dominate
Advice from store staff growing in importance in light of self-medication trend
Favourable conditions for ongoing growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources