Cough, Cold and Allergy (Hay Fever) Remedies in
Country Report
Executive Summary
Oct 2019PROSPECTS
High levels of pollution driving up demand
Population growth and changing weather conditions are expected to play a role in driving strong growth in cough, cold and allergy (hay fever) remedies over the forecast period. The increasing impact of pollution in urban environments will also be a significant contributor, as it leads to the increasing incidence of conditions such as asthma and allergies.
Combination products expected to remain dynamic
Combination products proved to be the most dynamic area of cough, cold and allergy (hay fever) remedies in 2019 and is expected to continue to outpace other categories over the forecast period. Demand for combination products is underpinned both by budget-consciousness and fast-paced modern life, with consumers looking for products capable of addressing a wide range of symptoms and conditions, which enable them to avoid taking time out from their busy lifestyles.
Channel expansion making products more widely available
As in other OTC categories, such as analgesics, cough, cold and allergy (hay fever) remedies is benefiting from the expansion of the chemists/pharmacies channel. The widening presence of chemists/pharmacies is exposing growing numbers of consumers to such products, raising brand awareness and supporting the trend towards self-medication.
COMPETITIVE LANDSCAPE
Vicks gives Procter & Gamble the lead
Procter & Gamble bolstered its position at the top of the rankings in cough, could and allergy (hay fever) remedies in 2019. The company’s strength in the category is founded entirely on its market-leading Vicks brand, which benefits from high levels of consumer recognition and trust across various generations and socioeconomic groups.
Targeting demand for instant relief
Ongoing urbanisation is leading to the prevalence of increasingly fast-paced lifestyles, as more people live alone, work long hours and have access to round-the-clock social opportunities. The resultant pressures on consumers’ time are driving demand for products that offer instant relief from symptoms such as dry, hacking coughs and enable them to continue with their busy lifestyles without taking time out to recover.
International companies dominate
International companies continued to dominate cough, cold and allergy (hay fever) remedies sales at the end of the review period. The strength of players such as GSK Consumer Healthcare and Sanofi-Aventis, as well as Procter & Gamble, is built on high levels of brand awareness and trust supported by investment in marketing activity such as in-store promotions and billboard campaigns.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
- What are the major brands in Pakistan?
- What is the impact of influenza vaccinations on the sales of cough and cold products?
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This industry report originates from Passport, our Consumer Health market research database.
Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis
HEADLINES
PROSPECTS
High levels of pollution driving up demand
Combination products expected to remain dynamic
Channel expansion making products more widely available
COMPETITIVE LANDSCAPE
Vicks gives Procter & Gamble the lead
Targeting demand for instant relief
International companies dominate
CATEGORY DATA
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Consumer Health in Pakistan - Industry Overview
EXECUTIVE SUMMARY
City living boosting demand across consumer health
DRAP expected to maintain price control despite 2019 increase
Major multinationals continue to dominate
Advice from store staff growing in importance in light of self-medication trend
Favourable conditions for ongoing growth
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019Table 8 Life Expectancy at Birth 2014-2019
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2014-2019Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
DEFINITIONS
SOURCES
Summary 1 Research SourcesRelated Reports
- Consumer Health in Hong Kong, China | Nov 2019
- Bayer in Consumer Health | Nov 2019
- Johnson & Johnson in Consumer Health | Nov 2019
- Consumer Health in Taiwan | Oct 2019
- Vitamins and Dietary Supplements in Latin America | Oct 2019