Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

17 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising incidence of asthma and pollen allergies to continue driving growth

Strong double-digit current value growth was again registered in cough, cold and allergy (hay fever) remedies during 2018 and this trend was driven mainly by rising demand due to population growth and abrupt and extreme changes to the weather conditions in many parts of the country. In addition, increases are being seen in the incidence of asthma and pollen allergies, particularly among children living in urban areas.

Combination products to remain the most dynamic category

Combination products was again the most dynamic category in 2018 and it is expected to remain so throughout the forecast period. This is a reflection of the increasing popularity of OTC combination products among a consumer base that wants to treat multiple symptoms at once in order to avoid having to take time out of their busy lives when ill.

Improving distribution to boost sales, especially in combination products

As the numbers of chemists/pharmacies in the country continues to increase, the distribution of cough, cold and allergy (hay fever) remedies continues to expand, supporting sales growth. In particular, sales of combination products are benefiting from a wider consumer audience being exposed to these products, a trend that is set to continue building over the forecast period.

COMPETITIVE LANDSCAPE

PGT Healthcare maintains the leading position in cough, cold and allergy remedies

PGT Healthcare continues to lead cough, cold and allergy (hay fever) remedies and this is due mainly to the strong presence of its flagship brand Vicks. Vicks benefits from very strong brand equity and its enduring popularity is based on the strong acceptance of the brand across consumers of several generations and various socioeconomic groups.

Cough remedies benefits from rising demand for products that offer instant relief

Many of the leading brands in cough, cold and allergy (hay fever) remedies offer cough remedies, including Hydrylin and Benadryl. The rising popularity of these products can be attributed to the strong demand for products that are perceived as offering instant relief from dry, hacking coughs.

Sales remain dominated by multinational players with strong international brands

International manufacturers continue to dominate sales in cough, cold and allergy (hay fever) remedies and this is mainly due to the strong consumer awareness of, and confidence in their brands. However, the split between domestic and international brands remained unchanged in 2018 as companies focused on supporting their positions through the use of in-store promotions, billboard advertising campaigns and incentives to encourage chemists/pharmacists to recommend their products to customers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
What are the major brands in Pakistan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis

HEADLINES

PROSPECTS

Rising incidence of asthma and pollen allergies to continue driving growth

Combination products to remain the most dynamic category

Improving distribution to boost sales, especially in combination products

COMPETITIVE LANDSCAPE

PGT Healthcare maintains the leading position in cough, cold and allergy remedies

Cough remedies benefits from rising demand for products that offer instant relief

Sales remain dominated by multinational players with strong international brands

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Urbanisation and expanding middle class drive consumer health growth

The government continues to regulate prices despite lobbying from manufacturers

International manufacturers dominate due to strong consumer trust in foreign brands

Chemists/pharmacies remains the leading retail distribution channel

Vitamins and dietary supplements to be the major growth driver in consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising incidence of asthma and pollen allergies to continue driving growth

Combination products to remain the most dynamic category

Improving distribution to boost sales, especially in combination products

COMPETITIVE LANDSCAPE

PGT Healthcare maintains the leading position in cough, cold and allergy remedies

Cough remedies benefits from rising demand for products that offer instant relief

Sales remain dominated by multinational players with strong international brands

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis

HEADLINES

PROSPECTS

Rising incidence of asthma and pollen allergies to continue driving growth

Combination products to remain the most dynamic category

Improving distribution to boost sales, especially in combination products

COMPETITIVE LANDSCAPE

PGT Healthcare maintains the leading position in cough, cold and allergy remedies

Cough remedies benefits from rising demand for products that offer instant relief

Sales remain dominated by multinational players with strong international brands

CATEGORY DATA

Consumer Health in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Urbanisation and expanding middle class drive consumer health growth

The government continues to regulate prices despite lobbying from manufacturers

International manufacturers dominate due to strong consumer trust in foreign brands

Chemists/pharmacies remains the leading retail distribution channel

Vitamins and dietary supplements to be the major growth driver in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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