Cough, cold and allergy (hay fever) remedies will register healthy constant value growth over the forecast period in what is a product area that has huge growth potential, as consumers increasingly move away from traditional home-made remedies and their awareness of OTC medications increase. The widening presence of chemists/pharmacies, as well as health stores like Dwago and Dawai, is exposing growing numbers of consumers to such products, raising brand awareness and supporting the trend towards self-medication.
Within rubs, Procter & Gamble will continue dominating, with its Vicks brand. Within cough syrups, there will be tight competition among foreign and domestic players.
Cough syrups will continue to be one of the most popular products, but other product formats, such as lozenges, will gain value share. Nasal sprays may also see some growth, though currently there are only limited products available in this format.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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