Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

Nov 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

In a climate of uncertainty, consumers remain loyal to brands and remedies they already know

There was a strong upsurge in demand for cough, cold and allergy (hay fever) remedies in the first quarter of 2020 at the peak of the pandemic. In the second quarter demand normalised as consumers went through their stock of cough, cold and allergy (hay fever) remedies.

Combination products is the most dynamic product area in 2020

Combination products will prove to be the most dynamic area of cough, cold and allergy (hay fever) remedies in 2020. Demand for combination products is being underpinned both by budget-consciousness and fast-paced modern lifestyles, with consumers looking for products capable of addressing a wide range of symptoms and conditions, which enable them to avoid taking time out from their busy lifestyles.

Procter & Gamble maintains its lead in 2020

Procter & Gamble maintains its position at the top of the rankings in cough, cold and allergy (hay fever) remedies in 2020. The company’s strength in the category is founded entirely on its market-leading Vicks brand, which benefits from high levels of consumer recognition and trust across various generations and socioeconomic groups.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
What are the major brands in Pakistan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

In a climate of uncertainty, consumers remain loyal to brands and remedies they already know

Combination products is the most dynamic product area in 2020

Procter & Gamble maintains its lead in 2020

RECOVERY AND OPPORTUNITIES

Pollution in urban areas is anticipated to continue to drive demand for cough, cold and allergy (hay fever) remedies

Channel expansion will make products more widely available

Demand for remedies for instant relief is anticipated to grow with increasing urbanisation

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

In a climate of uncertainty, consumers remain loyal to brands and remedies they already know

Combination products is the most dynamic product area in 2020

Procter & Gamble maintains its lead in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

In a climate of uncertainty, consumers remain loyal to brands and remedies they already know

Combination products is the most dynamic product area in 2020

Procter & Gamble maintains its lead in 2020

RECOVERY AND OPPORTUNITIES

Pollution in urban areas is anticipated to continue to drive demand for cough, cold and allergy (hay fever) remedies

Channel expansion will make products more widely available

Demand for remedies for instant relief is anticipated to grow with increasing urbanisation

CATEGORY DATA

Consumer Health in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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