Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

16 pages, Nov 2017

US$990

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Executive Summary

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PROSPECTS

Rising incidence of pollen allergies and asthma drives growth

Cough, cold and allergy (hay fever) remedies continued to register strong double digit value growth during 2017, partly driven by increasing demand due to population growth and abrupt and extreme weather and temperature changes in parts of the country. In addition to the sudden and extreme changes in weather conditions, the increase in the incidence of pollen allergy and asthma among the Pakistani population also helped drive growth of cough, cold and allergy (hay fever) remedies during 2017.

Combination products lead growth in 2017

Combination products register the strongest value growth during 2017, with the increasing popularity of over the counter combination products, due to rising incidence of typhoid and viral influenza, helping to drive demand. Incidence of typhoid and viral influenza has been on the rise in Pakistan, mainly due to the deteriorating quality of drinking water in both urban and rural regions – a development which has boosted demand for combination products among consumers throughout the country.

Improving distribution to boost sales of combination products

Combination products are expected to continue to lead growth over the forecast period and to post a strong double digit increase in value sales. The improving availability of combination products in drugstores across the country, including small and rural towns, will also support growth.

COMPETITIVE LANDSCAPE

PGT Healthcare continues to lead sales

PGT Healthcare continues to lead cough, cold and allergy remedies due to the strong presence of its major brand Vicks. The Vicks brand benefits from immense brand equity and remains popular due to its acceptance across generations and socioeconomic groups.

Consumers searching for instant relief

Johnson & Johnson Pakistan ranked second in 2017, with its Benadryl brand posting a high single digit value share and being closely followed by GlaxoSmithKline’s popular Augmentin brand. Both brands have traditionally been accepted by consumers in Pakistan and remain popular because they are perceived as offering instant relief.

Sales dominated by international players

International manufacturers continue to dominate, benefiting from strong consumer confidence and brand awareness. The split between domestic and international brands remains unchanged, with companies focusing on maximising their value shares by maintaining top of mind recall in a highly competitive area and frequently investing in in-store promotions, billboard advertisements and sales incentives to attract consumers.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

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Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan?
What are the major brands in Pakistan?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

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Executive Summary

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PROSPECTS

Rising incidence of pollen allergies and asthma drives growth

Combination products lead growth in 2017

Improving distribution to boost sales of combination products

COMPETITIVE LANDSCAPE

PGT Healthcare continues to lead sales

Consumers searching for instant relief

Sales dominated by international players

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Overview

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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising incidence of pollen allergies and asthma drives growth

Combination products lead growth in 2017

Improving distribution to boost sales of combination products

COMPETITIVE LANDSCAPE

PGT Healthcare continues to lead sales

Consumers searching for instant relief

Sales dominated by international players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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