While the number of COVID-19 confirmed cases is decreasing in South Korea, sales of cough, cold and allergy (hay fever) remedies are expected to continue rising heading into the forecast period as local consumers start to spend greater time outside of the home socialising, and returning to in-person learning or the office. This will mean opportunities for greater exposure to seasonal colds and flu, in addition to allergies.
Environmental conditions are worsening in South Korea, with rising levels of fine dust and yellow dust in the air, which has long been evident in the spring, but is now evident throughout the year. Many consumers in South Korea track air pollution with smartphone applications or personal devices at home.
Many large companies experienced huge growth in both sales and operating profits during the pandemic. In late 2021, pharmaceutical companies showed remarkable growth due to the emergence of the Omicron variant in addition to the fact that they were requested to increase their production capacity of certain cough and cold remedies by the government in early 2022.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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