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Panic and fear caused by the outbreak of COVID-19 has provoked Moroccan consumers to stockpile many products in cough, cold and allergy (hay fever) remedies. In most cases, consumer decision making was based on future precaution rather than specific need, with customers preparing for extended periods of lockdown as future restrictions seemed uncertain.
Galenica Laboratoires SA is expected to remain leader in cough, cold and allergy (hay fever) remedies in 2020, albeit with a reduced value share. The company is expected to see its lead decreased due to the more selective purchasing behaviour of Moroccan customers during the COVID-19 and as a result of government warnings on particular products.
Together with category leader Galenica Laboratoires SA, Laboratoires Pharma 5 and Bottu SA will continue to contribute to the strong presence of domestic companies in Moroccan cough, cold and allergy (hay fever) remedies in 2020. Laboratoires Pharma 5 and Bottu SA are both expected to see sharp increases in their value shares in 2020 thanks to the success of Rhinomicine for Laboratoires Pharma 5 and Cotipred and Dolirhume for Bottu SA, all of which are expected to increase their value shares in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Morocco market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.