Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

PROSPECTS

Hectic lifestyles and pollution drive sales for cough, cold and allergy (hay fever) remedies

Cough, cold and allergy (hay fever) remedies in Morocco continued to record stable current value growth in 2018. Sales of this category tend to receive a boost during the spring and winter seasons, especially in big cities where the pollution rate is high.

Consumers adopt self-medication to treat their illness

Self-medication is increasing for coughs and colds in Morocco. Most products to treat these ailments are available without prescription and consumers tend to visit pharmacies to make a purchase.

Generics are gaining value share

The Moroccan Government is encouraging the use of generics for this category, namely to treat coughs and colds. National laboratories are developing their products and launching new generics.

COMPETITIVE LANDSCAPE

Galenica Laboratoires retains leadership, yet may face competition from generics

Galenica Laboratoires continued to lead cough, cold and allergy (hay fever) remedies in Morocco, followed respectively by Mondelez Maroc and Cooper Pharma. Galenica Laboratoires is popular for the brand Pernabol.

Flu vaccine is an indirect competitor to major leading brands

In the autumn and winter seasons, the government and doctors encourage and convince consumers to have flu vaccinations. The latter trains the immune system of individuals and prevents them from contracting major coughs and influenza.

Consumers tend to use herbal/traditional products to treat their illnesses

Herbal/traditional products are an indirect competitor to cough, cold and allergy (hay fever) remedies. They are their direct substitutes.

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