Cough, Cold and Allergy (Hay Fever) Remedies in Morocco

PROSPECTS

Strong flu season and pollution boosting cough, cold and allergy (hay fever) remedies sales

Morocco experienced a strong flu season in 2019, which even caused a few deaths in the country. This naturally meant that sales of OTC cough and cold remedies benefitted.

Consumers increasingly seeking out specialised products to treat their ailments

Self-medication is increasing for coughs and colds in Morocco. Most products to treat these ailments are available without prescription and consumers tend to visit pharmacies to make a purchase.

Generics are gaining value share

The Moroccan government is encouraging the use of generics in cough, cold and allergy (hay fever) remedies. Local manufacturers are therefore developing products and launching new generics.

COMPETITIVE LANDSCAPE

Galenica Laboratoires still leads but is expected to face increasing competition from generics

Galenica Laboratoires continued to lead cough, cold and allergy (hay fever) remedies in Morocco, followed by Mondelez Maroc and Cooper Pharma. Galenica Laboratoires’ leading brand Pernabol is widely available in pharmacies and sold at an affordable price.

Flu vaccine and Rx sales provide competition for OTC products

In the autumn and winter seasons, the government and medical services encourage consumers to have an annual flu vaccination. The efficacy of the flu vaccine is transmitted by the authorities through different forms of media, namely radio.

Traditional remedies also a threat to OTC products

Traditional remedies also remain an impediment to growth for brands in cough, cold and allergy (hay fever) remedies. Consumers in rural areas in particular continue to use traditional recipes like honey, chamomile or pomegranate seed powder to treat ailments in this category.

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