Peru is experiencing a much colder winter season in 2022 with a more intense cold being felt throughout Peru as a result of the 'Weak Girl’ (Fenómeno de la Niña Débil in Spanish), a climatological phenomenon present in Peru that causes the cooling of temperature levels on the coast, as well as an increase in rainfall inland. According to the National Service of Meteorology and Hydrology (Senamhi), the Peruvian winter (May through September) will be colder than normal notably in central regions and the southern highlands.
Herbal remedy brands have witnessed heavier marketing investment in recent years due to regular coverage in the mass media as well as promotional actions at point of sale. Brands such as Palto Miel (Teva Perú SA) and Abrilar (MegaLabs SA) have positioned themselves well in Peru, where there is already a strong tradition of using natural and herbal products to treat all kinds of ills.
Consumers usually self-medicate as soon as the symptoms appear, with products that have a media presence in particularly strong demand. Indeed, according to trade press, very few of the Peruvian population do not self-medicate.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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