Social media is becoming increasingly important as a means of reaching consumers and promoting the various benefits of different products. Leading brands continue to pursue an omnichannel approach to marketing, which is expected to continue over the forecast period.
The popularity of herbal products to treat coughs and colds will continue to grow, as consumers believe these products do not have significant side effects. Furthermore, it is expected that allergy remedies will also follow the same trends.
E-commerce was boosted due to necessity during the time of the COVID-19 pandemic and associated restrictions and the importance of online shopping continues. This is due to players strengthening their online offerings and omnichannel strategies, along with consumers becoming more confident in purchasing products online.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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