Consumer interest in preventative health and immunity is expected to continue across the forecast period, boosting sales in the category. However, this will be tempered by a general increase in working from home and hygiene awareness in the wake of the COVID-19 pandemic, which is likely to reduce coughs and colds among the local population.
Antihistamines/allergy growth is forecast to benefit from climate change, which, according to some authorities, is contributing to a longer and more intense allergy season as a result of pollen counts from, for example, ragweed. Canadians spend more time outdoors in the summer months as Canadian winters are often severe, leading to an increased usage of allergy remedies.
In 2022, brands in cough, cold and allergy (hay fever) remedies took steps to show their concern about broader societal issues trending in Canada, such as sustainability. For example, Reactine partnered with Tree Canada to help combat climate change with the goal of shortening allergy season.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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