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Learn moreNov 2020
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Demand for cough, cold and allergy (hay fever) remedies increased dramatically in March and April 2020 as a result of stockpiling in response to concerns over COVID-19 and the cold/flu season. The extent of the rise in demand is highlighted by the fact that Benylin alerted consumers of shortages via its website, with the brand taking measures to maximise availability.
Combination products is expected to continue to post strong growth over the forecast period. Consumer appreciation of the convenience and effectiveness of combination products will help to sustain demand, as will growing interest in recently launched products.
Johnson and Johnson, through its subsidiary McNeil Consumer Healthcare, remains the overall leader in cough, cold and allergy (hay fever) remedies in value terms. This can be attributed to the popularity of the company’s Tylenol, Benylin and Reactine brands, which offer comprehensive portfolios and actively engage consumers via mass marketing and their web sites.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.