The cough, cold and allergy category will see a much more stable period in the forthcoming years as demand returns to normal seasonal cycles in Guatemala and there is a decrease in flu preventative measures. The category will continue growing in volume at steady rates in the upcoming years and in value at more moderate rates, with lower-priced products gaining popularity and eroding value growth somewhat.
More affordable brands such as Viro-Grip will continue to develop positively as consumers seek cheaper options to more expensive OTC brands. It is also expected that branded generics will see stronger demand in the forthcoming years, impacting the revenues of global players.
Value sales of paediatric cough/cold remedies is still low in 2022, however the category is expected to see slow and steady growth in the upcoming years. The majority of low and middle/low-income parents have a strong inclination towards herbal/traditional remedies to treat their children when suffering from coughs and colds.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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