Retail volume sales of cough, cold and allergy (hay fever) remedies are predicted to grow across almost all categories over the forecast period. As COVID-19 measures continue to be eased and removed, such as wearing face masks, self-isolation, etc, and consumers return to hectic out-of-home lifestyles, the incidence of seasonal allergies, coughs, colds and flu is set to be high.
Cough, cold and allergy (hay fever) remedies is set to continue to benefit from strong marketing support over the forecast period. Such investments tend to benefit sales, although seasonality remains a major push-pull factor.
Economising trend is predicted to hamper retail volume growth potential in the category during the forecast period. Many consumers are affected by the lingering economic effects of the pandemic, relatively high inflation and the high cost of living as energy, food and other prices rise.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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