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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

17 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stronger investment in marketing helps drive sales of systemic antihistamines/allergy remedies

More and more Serbian consumers appear to be suffering from allergies, although this claim is difficult to prove. In any case, a visible increase has been seen in the marketing of systemic antihistamines/allergy remedies, with the category continuing to record strong current value growth.

Medicated confectionery posts the best performance in 2018

Medicated confectionery posted the strongest current value growth in cough, cold and allergy (hay fever) remedies in 2018. These products attracted a wider consumer base over the review period, with many Serbians starting to use them regularly.

Paediatric cough, cold and allergy remedies benefiting from a wider offer

The value share of paediatric products in cough, cold and allergy (hay fever) remedies remained low in 2018. However, the category saw its share increase over the review period due to a wider product offering.

COMPETITIVE LANDSCAPE

Competition remains intense

In 2018, three manufacturers continued to fight it out for the leadership of cough, cold and allergy (hay fever) remedies in Serbia, with there being very little difference in their share of value sales. Indeed, this was the situation throughout the review period, with the only visible trend being a slow but steady decline in the value share of third-ranked Zdravlje-Leskovac Pharmaceutical & Chemical Industry.

Hemofarm records the strongest increase in value sales

STADA Arzneimittel-owned Hemofarm registered the strongest increase in value sales in cough, cold and allergy (hay fever) remedies 2018. This can be largely attributed to an increase in the popularity of its Pressing brand.

Quiet year in terms of switches and new product launches

2018 was a quiet year for cough, cold and allergy (hay fever) remedies in Serbia with regard to switches and new product launches. Instead of investing in new products, manufacturers clearly decided to focus on promoting their existing brands.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
What are the major brands in Serbia?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - Category analysis

HEADLINES

PROSPECTS

Stronger investment in marketing helps drive sales of systemic antihistamines/allergy remedies

Medicated confectionery posts the best performance in 2018

Paediatric cough, cold and allergy remedies benefiting from a wider offer

COMPETITIVE LANDSCAPE

Competition remains intense

Hemofarm records the strongest increase in value sales

Quiet year in terms of switches and new product launches

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches

SOURCES

Summary 2 Research Sources

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

Table 18 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 19 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 20 Sales of Consumer Health by Category: Value 2013-2018
Table 21 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 23 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Consumer Health by Format: % Value 2013-2018
Table 26 Distribution of Consumer Health by Format and Category: % Value 2018
Table 27 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 28 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stronger investment in marketing helps drive sales of systemic antihistamines/allergy remedies

Medicated confectionery posts the best performance in 2018

Paediatric cough, cold and allergy remedies benefiting from a wider offer

COMPETITIVE LANDSCAPE

Competition remains intense

Hemofarm records the strongest increase in value sales

Quiet year in terms of switches and new product launches

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - Category analysis

HEADLINES

PROSPECTS

Stronger investment in marketing helps drive sales of systemic antihistamines/allergy remedies

Medicated confectionery posts the best performance in 2018

Paediatric cough, cold and allergy remedies benefiting from a wider offer

COMPETITIVE LANDSCAPE

Competition remains intense

Hemofarm records the strongest increase in value sales

Quiet year in terms of switches and new product launches

CATEGORY DATA

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Self-medication becomes more common due to stressful modern lifestyles

Value growth slows slightly in 2018 but remains healthy

No major changes seen in the competitive landscape

Drugstores/parapharmacies strengthens its position at the expense of chemists/pharmacies

Growth of consumer health expected to slow over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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