Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

Nov 2020

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Executive Summary

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2020 IMPACT

COVID-19 hits value sales growth in medicated confectionery, as convenience become less important to house-bound consumers

COVID-19 will result in a modest deceleration in the growth of value sales of cough, cold and allergy (hay fever) remedies in Serbia during 2020. There is some evidence to suggest that measures taken to reduce the rate of transmission of the pandemic during the spring also slowed the spread of other, more common, infectious diseases, such as colds.

Strong growth in value sales of antihistamines/allergy remedies (systemic) persists, as allergies become more commonplace

In contrast, the rate of growth in value sales of antihistamines/allergy remedies (systemic) will be virtually unchanged during 2020 and continue to be the highest in cough, cold and allergy (hay fever) remedies. In contrast to coughs and colds, the pandemic naturally did not have affect the occurrence of allergies.

TV advertising by leading brands fuels steady increase in concentration

Competition in cough, cold and allergy (hay fever) remedies continues to be fierce among the leading brands, four of which each account for at least 10% of value sales: UPSA, Laboratoires’ Fervex, STADA Arzneimittel AG’s Coldrex, Zdravlje-Leskovac Pharmaceutical & Chemical Industry’s Fitosept Oriblete, and Crookes Healthcare Ltd’s Strepsils.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Serbia?
What are the major brands in Serbia?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits value sales growth in medicated confectionery, as convenience become less important to house-bound consumers

Strong growth in value sales of antihistamines/allergy remedies (systemic) persists, as allergies become more commonplace

TV advertising by leading brands fuels steady increase in concentration

RECOVERY AND OPPORTUNITIES

Increased consumer education may boost value sales growth, but increased interest in natural and alternative remedies will counteract this

Convenience will continue to drive growth in value sales of medicated confectionery

Widening distribution will make cough, cold and allergy (hay fever) remedies more accessible

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 hits value sales growth in medicated confectionery, as convenience become less important to house-bound consumers

Strong growth in value sales of antihistamines/allergy remedies (systemic) persists, as allergies become more commonplace

TV advertising by leading brands fuels steady increase in concentration

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits value sales growth in medicated confectionery, as convenience become less important to house-bound consumers

Strong growth in value sales of antihistamines/allergy remedies (systemic) persists, as allergies become more commonplace

TV advertising by leading brands fuels steady increase in concentration

RECOVERY AND OPPORTUNITIES

Increased consumer education may boost value sales growth, but increased interest in natural and alternative remedies will counteract this

Convenience will continue to drive growth in value sales of medicated confectionery

Widening distribution will make cough, cold and allergy (hay fever) remedies more accessible

CATEGORY DATA

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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