India’s high levels of air pollution combined with an ageing population are likely to positively impact sales of cough, cold and allergy (hay fever) remedies over the forecast period. India is home to several of the most polluted cities in the world.
In 2022, India’s Ministry of Health suggested switching 16 medicines related to treating coughs, colds and other ailments from prescription (Rx) to over-the-counter (OTC). As a result, such medicines will become more affordable as local consumers will be able to directly purchase these products from outlets such as pharmacies, thus saving on a doctor’s prescription fee.
Over the forecast period, as a result of rising vaccination rates and a less intense third wave of COVID-19 in 2022, usage of decongestant rubs in conjunction with steam inhalation is slowing. During previous waves of the pandemic, consumers looked to steam inhalation with decongestant rubs as an effective way to ease congestion, benefiting both value and volume growth.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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