Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in India

Sep 2018

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Executive Summary

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Prospects

The herbal, natural and ayurvedic trend in the country has spilled over to OTC medicines, including cough remedies and medicated confectionery. Manufacturers are spreading awareness of the benefits of herbal and traditional remedies through marketing campaigns.

Decongestants registered the fastest growth within cough, cold and allergy remedies in 2018, driven by increasing demand for decongestant rubs and inhalant decongestants. The adverse weather conditions, coupled with increasing pollution in the country, adversely impacted levels of immunity, especially amongst consumers in urban areas.

In 2017, the Narcotics Control Bureau (NCB) directed the Drug Controller General of India (DCGI) to reduce the availability of codeine-based cough syrups due to their substantial abuse. This regulation adversely impacted pharmaceutical companies such as Pfizer and Abbott India, which manufactured cough syrup brands Corex and Phensedyl, as they were banned in the country.

Competitive Landscape

PGT Healthcare continued to lead cough, cold and allergy (hay fever) remedies in 2018, due to strong recall for its Vicks brand. The brand’s legacy has made Vicks well-known amongst Indian households as the go-to brand for coughs and colds.

To cater to babies and young children, PGT Healthcare launched Vicks Baby Rub, infused with natural ingredients such as aloe vera and coconut oil. It also continued to focus on driving consumer demand through meaningful advertising and distribution expansion.

Chemists/pharmacies remained the dominant channel for sales of cough, cold and allergy (hay fever) remedies in 2018. This is because consumers find it convenient to buy OTC medicines from nearby stores, as pharmacists recommend medications for different ailments.

Competitive Landscape

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in India?
What are the major brands in India?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in India - Category analysis

ANALYSIS

Headlines

Prospects

Herbal products to gain traction on the back of rising consumer awareness
Decongestants registers the fastest growth due to adverse climatic conditions
The government crackdown on codeine-based cough remedies will impact sales

Competitive Landscape

PGT Healthcare maintains its leading position
Catering to different consumer groups
Internet retailing gains momentum with the entry of new companies

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in India

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Competitive Landscape

Competitive Landscape

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in India - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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