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Learn moreOct 2020
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COVID-19 has made consumers more conscious of symptoms such as throat itches, sore throats, and coughs, as well as colds, and encouraged them to take a more proactive approach to the treatment of such symptoms. Moreover, this strengthened consumers’ desire to stock up on medication for coughs and colds, especially under the strict lockdown conditions prevailing during the period from March to June.
While the overall cough, cold and allergy (hay fever) remedies category is relatively cushioned from the impact of COVID-19, it is expected to see a dip in growth in 2020 compared with the previous year. This is mainly due to home seclusion, which has meant that consumers have been less exposed to the viruses that cause coughs and colds than usual.
Procter & Gamble Hygiene & Health Care Ltd remains the largest player in cough, cold and allergy (hay fever) remedies thanks to the strength of its Vicks brand. As part of its COVID-19 response in India, the Vicks brand donated more than 33,000 protective hygiene and ration kits to the elderly in need.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.