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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

19 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The severe influenza and pollen season sustain growth

Three categories which saw high consumption and growth in 2018 were combination products, nasal sprays and antihistamines/allergy remedies. Nasal sprays and antihistamines are seasonal products, and 2018 was a good year for both these products, as Sweden had both severe influenza and a bad year for pollen.

Growth in cold treatments due to the severe influenza season

Sales of nasal sprays and other cold treatments increased in 2018. There were several underlying factors.

Cough remedies is on the decline

Cough remedies saw declines in most years of the review period, as there is an increasing amount of evidence that cough remedies are no better than a placebo; hence, cough remedies are not endorsed by 1177.se – where most people go for initial research on remedies.

COMPETITIVE LANDSCAPE

Strong competition to remedy Swedes’ sore throats

Cloetta Sverige continued to lead cough, cold and allergy (hay fever) remedies in 2018, stemming from sales of Läkerol outpacing Procter & Gamble Sverige’s Vicks brand in medicated confectionery. The high value sales of both products are largely due to them being bought as confectionery; hence reaching a large consumer base.

Consumer behaviour hampers growth in internet retailing

Cough, cold and allergy (hay fever) remedies has been less affected by the increase in internet retailing than other categories, because medicated confectionery and decongestants can be purchased in both grocery retailers and pharmacies. Because these products are bought mainly when people get sick, they buy them from the closest possible retail point.

Recognisable products on the rise as Swedes turn to the internet

Inhalant decongestants had been one of the more innovative but fringe products in decongestants; however, the strong competition, especially from nasal sprays, was too tough, and both Oleum and Olemin were delisted, which negatively impacted value sales of inhalant decongestants. Nasal and oral decongestant drops also saw low or stagnating growth in the review period, due to experiencing increasing competition from nasal sprays.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
What are the major brands in Sweden?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - Category analysis

HEADLINES

PROSPECTS

The severe influenza and pollen season sustain growth

Growth in cold treatments due to the severe influenza season

Cough remedies is on the decline

COMPETITIVE LANDSCAPE

Strong competition to remedy Swedes’ sore throats

Consumer behaviour hampers growth in internet retailing

Recognisable products on the rise as Swedes turn to the internet

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 Sales of Decongestants by Category: Value 2013-2018
Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Technology changes consumer behaviour in Sweden
Changing consumer preference affects developments in consumer health
Broadening profiles and multichannel penetration will increase the competition
Pharmacies are evolving in the era of internet retailing
Sports nutrition will sprint ahead in consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Sweden

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Sweden vs Other Geographies
Households with a Disposable Income Over USD25,000 - Sweden

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The severe influenza and pollen season sustain growth

Growth in cold treatments due to the severe influenza season

Cough remedies is on the decline

COMPETITIVE LANDSCAPE

Strong competition to remedy Swedes’ sore throats

Consumer behaviour hampers growth in internet retailing

Recognisable products on the rise as Swedes turn to the internet

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - Category analysis

HEADLINES

PROSPECTS

The severe influenza and pollen season sustain growth

Growth in cold treatments due to the severe influenza season

Cough remedies is on the decline

COMPETITIVE LANDSCAPE

Strong competition to remedy Swedes’ sore throats

Consumer behaviour hampers growth in internet retailing

Recognisable products on the rise as Swedes turn to the internet

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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