Due to the global situation, in 2022 there has been considerable upward pressure on prices in Sweden. However, the beginning of the year did not see anywhere near similar price increases in OTC medicines as in certain other crucial categories.
Allergies are expected to remain an issue during the forecast period, but growth rates can vary depending on the strength of the allergy season. An estimated quarter of Swedes have issues with allergic rhinitis and tiredness.
Even if the cost of living increases and many consumers see their standard of living falling, it is expected to have little impact on the cough, cold and allergy (hay fever) remedies category. If people feel sick, they are likely to buy products that they think are capable of making life less miserable – this despite even some medical professionals doubting the effectiveness of OTC cough products.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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