Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

Nov 2020

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Executive Summary

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2020 IMPACT

Cough remedies and decongestants drive sales; however, frequent advice regarding their ineffectiveness against the COVID-19 virus, stifles growth

COVID-19 is impacting the cough, cold and allergy landscape in different ways. Decongestants and cough remedies saw a spike in growth during Q1 and Q2, with consumers stockpiling goods, through fear of future supply issues and regulations, with many also panic-buying goods in case they contracted the virus.

Medicated confectionery leads sales and improves value growth, as consumers stockpile durable goods

Medicated confectionery remains the largest individual cough, cold and allergy area in 2020, continuing to bring in the highest value sales. In addition, medicated confectionery moved from negative growth in 2019 to 2% value growth in 2020, with a hike in sales aligned to the outbreak of COVID-19 in the country.

Leading brand Läkerol continues to lose share as the outbreak of COVID-19 boosts sales for nasal spray players

Herbal/traditional medicated confectionery player Läkerol (Cloetta Sverige AB) is set to retain its overall leadership of cough, cold and allergy (hay fever) remedies in 2020; however, the player is expected to lose value share. Second-ranked Otrivin from GSK Consumer Healthcare is also set to lose share while competing nasal spray Nasonex retains its share, and Nezeril increases its share.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Sweden?
What are the major brands in Sweden?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cough remedies and decongestants drive sales; however, frequent advice regarding their ineffectiveness against the COVID-19 virus, stifles growth

Medicated confectionery leads sales and improves value growth, as consumers stockpile durable goods

Leading brand Läkerol continues to lose share as the outbreak of COVID-19 boosts sales for nasal spray players

RECOVERY AND OPPORTUNITIES

Stable growth is predicted for the forecast period, driven by antihistamines/allergy remedies and pharyngeal preparations

Pharyngeal preparations set to drive the bulk of value growth across the forecast period, gaining share from medicated confectionery

Increasing incidence of allergies supports the demand for antihistamines/allergy remedies, while cough remedies record stifled growth

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cough remedies and decongestants drive sales; however, frequent advice regarding their ineffectiveness against the COVID-19 virus, stifles growth

Medicated confectionery leads sales and improves value growth, as consumers stockpile durable goods

Leading brand Läkerol continues to lose share as the outbreak of COVID-19 boosts sales for nasal spray players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cough remedies and decongestants drive sales; however, frequent advice regarding their ineffectiveness against the COVID-19 virus, stifles growth

Medicated confectionery leads sales and improves value growth, as consumers stockpile durable goods

Leading brand Läkerol continues to lose share as the outbreak of COVID-19 boosts sales for nasal spray players

RECOVERY AND OPPORTUNITIES

Stable growth is predicted for the forecast period, driven by antihistamines/allergy remedies and pharyngeal preparations

Pharyngeal preparations set to drive the bulk of value growth across the forecast period, gaining share from medicated confectionery

Increasing incidence of allergies supports the demand for antihistamines/allergy remedies, while cough remedies record stifled growth

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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