Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

18 pages, Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The demand for cough remedies is constant

Cough, cold and allergy (hay fever) remedies remained big sellers in Egypt, driven by cough remedies. Consumers buy these products without consulting a doctor because they are familiar with a specific brand or because they prefer to ask a pharmacist for advice.

Paediatric products remain underdeveloped

Paediatric cough, cold and allergy remedies’ retail value sales remained very small compared with adult remedies. Few products were specifically manufactured for children.

Dynamic retail value growth in 2017

Cough, cold and allergy (hay fever) remedies saw dynamic retail current value sales growth in 2017, following the crisis in consumer health in Egypt in 2016. Following the US dollar crisis and the devaluation of the Egyptian pound, most companies could not produce all their brands at the prices imposed by the Ministry of Health.

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt is a key presence in pharmacies

GlaxoSmithKline Egypt leads cough, cold and allergy (hay fever) remedies, offering numerous brands, such as Zyrtec, Otrivin, Comtrex and Bradoral. These brands have been available in the market for many years and they are recognised by most consumers.

Marketing and advertising remains a challenge for companies

The marketing and advertising of a specific brand remained prohibited in 2017, although there are some exceptions. Marketing funds are used to advertise the company itself rather than a certain brand/product.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Egypt?
What are the major brands in Egypt?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Egypt - Category analysis

HEADLINES

PROSPECTS

The demand for cough remedies is constant

Paediatric products remain underdeveloped

Dynamic retail value growth in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt is a key presence in pharmacies

Marketing and advertising remains a challenge for companies

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 Sales of Decongestants by Category: Value 2012-2017
Table 4 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Consumer Health in Egypt - Industry Overview

EXECUTIVE SUMMARY

High unit price increases in 2017

Healthy retail volume and value growth in 2017 despite the economic turmoil

GlaxoSmithKline Egypt leads consumer health in Egypt

Pharmacies dominates consumer health distribution in 2017

Healthy growth is expected over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The demand for cough remedies is constant

Paediatric products remain underdeveloped

Dynamic retail value growth in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt is a key presence in pharmacies

Marketing and advertising remains a challenge for companies

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt - Category analysis

HEADLINES

PROSPECTS

The demand for cough remedies is constant

Paediatric products remain underdeveloped

Dynamic retail value growth in 2017

COMPETITIVE LANDSCAPE

GlaxoSmithKline Egypt is a key presence in pharmacies

Marketing and advertising remains a challenge for companies

CATEGORY DATA

Consumer Health in Egypt - Industry Overview

EXECUTIVE SUMMARY

High unit price increases in 2017

Healthy retail volume and value growth in 2017 despite the economic turmoil

GlaxoSmithKline Egypt leads consumer health in Egypt

Pharmacies dominates consumer health distribution in 2017

Healthy growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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