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Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for cough remedies and antihistamines/allergy remedies remains strong

Due to high levels of pollution throughout the year, extreme heat in summer, poor ventilation in enclosed spaces and the high rate of smoking prevalence, , many Egyptians regularly need to use cough remedies. Most cough remedies brands are available in liquid format, as this allows consumers to measure out appropriate dosages depending on whether they are required by an adult or a child.

Price hikes temper volume sales growth in 2018

According to pharmacists, unit price increases imposed over 2016-2017 restricted growth in volume sales of cough, cold and allergy (hay fever) products in 2018. After the Ministry of Health agreed to allow price increases in 2017, consumers were initially happy to see the return of brands that had previously disappeared when the devaluation of the Egyptian pound made production unprofitable.

Rigid price controls set to remain in place over the forecast period

The 2017 decision of the Ministry of Health to allow increases in unit prices of cough, cold and allergy (hay fever) remedies products that were already present in Egypt came only after sustained pressure from manufacturers. According to industry sources, this decision restored confidence in the Egyptian market among producers.

COMPETITIVE LANDSCAPE

Marketing activities mainly limited to chemists/pharmacies

With TV and print advertisements for specific brands prohibited by the Ministry of Health, the marketing of cough, cold and allergy (hay fever) remedies products is largely restricted to in-store promotional materials in chemists/pharmacies outlets. However, in recent years many companies have started to advertise their products via social media platforms like Facebook and Instagram, as this is still a grey area that has not yet been regulated by the government.

GlaxoSmithKline maintains its strong lead in 2018

GlaxoSmithKline remained the clear leader in cough, cold and allergy (hay fever) remedies in value terms in 2018 thanks to the strength of brands such as Zyrtec, Otrivin, Comtrex and Bradoral. These brands have been available in Egypt for many years and enjoy high levels of recognition among consumers.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Egypt?
What are the major brands in Egypt?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Egypt - Category analysis

HEADLINES

PROSPECTS

Demand for cough remedies and antihistamines/allergy remedies remains strong

Price hikes temper volume sales growth in 2018

Rigid price controls set to remain in place over the forecast period

COMPETITIVE LANDSCAPE

Marketing activities mainly limited to chemists/pharmacies

GlaxoSmithKline maintains its strong lead in 2018

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 Sales of Decongestants by Category: Value 2013-2018
Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Consumer health stabilises in 2018 following crisis of 2017
Price hikes impact negatively on volume sales in most categories
Rigid regulatory environment continues to discourage new entries
Chemists/pharmacies continue to dominate consumer health distribution
Demand expected to remain strong despite strict regulatory controls

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Consumer Health in Egypt - Industry Overview

EXECUTIVE SUMMARY

Consumer health stabilises in 2018 following crisis of 2017

Price hikes impact negatively on volume sales in most categories

Rigid regulatory environment continues to discourage new entries

Chemists/pharmacies continue to dominate consumer health distribution

Demand expected to remain strong despite strict regulatory controls

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for cough remedies and antihistamines/allergy remedies remains strong

Price hikes temper volume sales growth in 2018

Rigid price controls set to remain in place over the forecast period

COMPETITIVE LANDSCAPE

Marketing activities mainly limited to chemists/pharmacies

GlaxoSmithKline maintains its strong lead in 2018

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt - Category analysis

HEADLINES

PROSPECTS

Demand for cough remedies and antihistamines/allergy remedies remains strong

Price hikes temper volume sales growth in 2018

Rigid price controls set to remain in place over the forecast period

COMPETITIVE LANDSCAPE

Marketing activities mainly limited to chemists/pharmacies

GlaxoSmithKline maintains its strong lead in 2018

CATEGORY DATA

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Egypt - Industry Overview

EXECUTIVE SUMMARY

Consumer health stabilises in 2018 following crisis of 2017

Price hikes impact negatively on volume sales in most categories

Rigid regulatory environment continues to discourage new entries

Chemists/pharmacies continue to dominate consumer health distribution

Demand expected to remain strong despite strict regulatory controls

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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