Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

Jan 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Demand for cough remedies and antihistamines/allergy remedies remains strong

Due to high levels of pollution throughout the year, extreme heat in summer, poor ventilation in enclosed spaces and the high rate of smoking prevalence, , many Egyptians regularly need to use cough remedies. Most cough remedies brands are available in liquid format, as this allows consumers to measure out appropriate dosages depending on whether they are required by an adult or a child.

Price hikes temper volume sales growth in 2018

According to pharmacists, unit price increases imposed over 2016-2017 restricted growth in volume sales of cough, cold and allergy (hay fever) products in 2018. After the Ministry of Health agreed to allow price increases in 2017, consumers were initially happy to see the return of brands that had previously disappeared when the devaluation of the Egyptian pound made production unprofitable.

Rigid price controls set to remain in place over the forecast period

The 2017 decision of the Ministry of Health to allow increases in unit prices of cough, cold and allergy (hay fever) remedies products that were already present in Egypt came only after sustained pressure from manufacturers. According to industry sources, this decision restored confidence in the Egyptian market among producers.

Competitive Landscape

Marketing activities mainly limited to chemists/pharmacies

With TV and print advertisements for specific brands prohibited by the Ministry of Health, the marketing of cough, cold and allergy (hay fever) remedies products is largely restricted to in-store promotional materials in chemists/pharmacies outlets. However, in recent years many companies have started to advertise their products via social media platforms like Facebook and Instagram, as this is still a grey area that has not yet been regulated by the government.

GlaxoSmithKline maintains its strong lead in 2018

GlaxoSmithKline remained the clear leader in cough, cold and allergy (hay fever) remedies in value terms in 2018 thanks to the strength of brands such as Zyrtec, Otrivin, Comtrex and Bradoral. These brands have been available in Egypt for many years and enjoy high levels of recognition among consumers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Egypt?
What are the major brands in Egypt?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt - Category analysis

ANALYSIS

Headlines

Prospects

Demand for cough remedies and antihistamines/allergy remedies remains strong
Price hikes temper volume sales growth in 2018
Rigid price controls set to remain in place over the forecast period

Competitive Landscape

Marketing activities mainly limited to chemists/pharmacies
GlaxoSmithKline maintains its strong lead in 2018

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Consumer health stabilises in 2018 following crisis of 2017
Price hikes impact negatively on volume sales in most categories
Rigid regulatory environment continues to discourage new entries
Chemists/pharmacies continue to dominate consumer health distribution
Demand expected to remain strong despite strict regulatory controls

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Egypt

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Egypt vs Other Geographies
Households with a Disposable Income Over USD25,000 - Egypt

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Demand for cough remedies and antihistamines/allergy remedies remains strong

Price hikes temper volume sales growth in 2018

Rigid price controls set to remain in place over the forecast period

Competitive Landscape

Marketing activities mainly limited to chemists/pharmacies

GlaxoSmithKline maintains its strong lead in 2018

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Egypt - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Egypt - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports