Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

PROSPECTS

The power of social media boosts online sales

With the growth of online retailers, brands are not only able to use online strategies to disseminate brand positioning and marketing schemes. Players are also able to reach out to households by offering online purchasing with a few clicks.

Nasal sprays offers opportunities for growth

Cough, cold and allergy (hay fever) remedies are staple products for consumers, and are usually very easy to purchase, since they are available in a wide range of channels across the country. For this reason, the category is moving towards maturity.

A lack of products for children – a missed opportunity for growth

One of the trends in the market is the growth in the number of parents in the dynamic younger generation, who are eager to provide higher-quality more sophisticated healthcare products which specifically target children. This has been brought about by the growth in the middle-income group and the stable jobs available for young professionals.

COMPETITIVE LANDSCAPE

Local players dominate through wide brand portfolios and effective brand presence

The leading players in cough, cold and allergy (hay fever) remedies know their target consumers. Filipino consumers usually watch television daily; thus, the leading players take advantage of this by investing in advertisements that not only feature their products, but also the values of their consumers.

Social media is utilised by the top players for their marketing strategies

One of the leading brands in cough, cold and allergy (hay fever) remedies in 2018, Vicks, was able to tap into the market once again with a successful video advertisement, entitled Learning to Love #Touch Of Care, which garnered millions of views on YouTube. The power of social media to capture the attention of consumers was reflected in how fast the video reached out to millions of viewers.

The launch of nasal sprays

Apart from the long-standing brands Drixine and Nasofree, Betadine also released its own nasal spray in 2017, as it sought to take advantage of the growth of this category. The presence of nasal sprays in the Philippines can be considered low compared with other categories in cough, cold and allergy (hay fever) remedies.

Files are delivered directly into your account within a few minutes of purchase.