Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

The power of social media boosts online sales

With the growth of online retailers, brands are not only able to use online strategies to disseminate brand positioning and marketing schemes. Players are also able to reach out to households by offering online purchasing with a few clicks.

Nasal sprays offers opportunities for growth

Cough, cold and allergy (hay fever) remedies are staple products for consumers, and are usually very easy to purchase, since they are available in a wide range of channels across the country. For this reason, the category is moving towards maturity.

A lack of products for children – a missed opportunity for growth

One of the trends in the market is the growth in the number of parents in the dynamic younger generation, who are eager to provide higher-quality more sophisticated healthcare products which specifically target children. This has been brought about by the growth in the middle-income group and the stable jobs available for young professionals.

Competitive Landscape

Local players dominate through wide brand portfolios and effective brand presence

The leading players in cough, cold and allergy (hay fever) remedies know their target consumers. Filipino consumers usually watch television daily; thus, the leading players take advantage of this by investing in advertisements that not only feature their products, but also the values of their consumers.

Social media is utilised by the top players for their marketing strategies

One of the leading brands in cough, cold and allergy (hay fever) remedies in 2018, Vicks, was able to tap into the market once again with a successful video advertisement, entitled Learning to Love #Touch Of Care, which garnered millions of views on YouTube. The power of social media to capture the attention of consumers was reflected in how fast the video reached out to millions of viewers.

The launch of nasal sprays

Apart from the long-standing brands Drixine and Nasofree, Betadine also released its own nasal spray in 2017, as it sought to take advantage of the growth of this category. The presence of nasal sprays in the Philippines can be considered low compared with other categories in cough, cold and allergy (hay fever) remedies.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
What are the major brands in Philippines?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis

ANALYSIS

Headlines

Prospects

The power of social media boosts online sales
Nasal sprays offers opportunities for growth
A lack of products for children – a missed opportunity for growth

Competitive Landscape

Local players dominate through wide brand portfolios and effective brand presence
Social media is utilised by the top players for their marketing strategies
The launch of nasal sprays

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Context

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Philippines

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Philippines vs Other Geographies
Households with a Disposable Income Over USD25,000 - Philippines

Consumer Health in the Philippines - Industry Overview

ANALYSIS

Executive Summary

Consumer health remains a priority despite the unstable economic conditions
Healthier lifestyles and dynamic millennials offset higher inflation
The leading players drive growth through an increasing presence in retail channels
Internet retailing increases as more players aim to become more visible
Stable but stagnant growth expected for consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Philippines

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Philippines vs Other Geographies
Households with a Disposable Income Over USD25,000 - Philippines

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Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

The power of social media boosts online sales

Nasal sprays offers opportunities for growth

A lack of products for children – a missed opportunity for growth

Competitive Landscape

Local players dominate through wide brand portfolios and effective brand presence

Social media is utilised by the top players for their marketing strategies

The launch of nasal sprays

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in the Philippines - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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