Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

19 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The power of social media boosts online sales

With the growth of online retailers, brands are not only able to use online strategies to disseminate brand positioning and marketing schemes. Players are also able to reach out to households by offering online purchasing with a few clicks.

Nasal sprays offers opportunities for growth

Cough, cold and allergy (hay fever) remedies are staple products for consumers, and are usually very easy to purchase, since they are available in a wide range of channels across the country. For this reason, the category is moving towards maturity.

A lack of products for children – a missed opportunity for growth

One of the trends in the market is the growth in the number of parents in the dynamic younger generation, who are eager to provide higher-quality more sophisticated healthcare products which specifically target children. This has been brought about by the growth in the middle-income group and the stable jobs available for young professionals.

COMPETITIVE LANDSCAPE

Local players dominate through wide brand portfolios and effective brand presence

The leading players in cough, cold and allergy (hay fever) remedies know their target consumers. Filipino consumers usually watch television daily; thus, the leading players take advantage of this by investing in advertisements that not only feature their products, but also the values of their consumers.

Social media is utilised by the top players for their marketing strategies

One of the leading brands in cough, cold and allergy (hay fever) remedies in 2018, Vicks, was able to tap into the market once again with a successful video advertisement, entitled Learning to Love #Touch Of Care, which garnered millions of views on YouTube. The power of social media to capture the attention of consumers was reflected in how fast the video reached out to millions of viewers.

The launch of nasal sprays

Apart from the long-standing brands Drixine and Nasofree, Betadine also released its own nasal spray in 2017, as it sought to take advantage of the growth of this category. The presence of nasal sprays in the Philippines can be considered low compared with other categories in cough, cold and allergy (hay fever) remedies.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
What are the major brands in Philippines?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis

HEADLINES

PROSPECTS

The power of social media boosts online sales

Nasal sprays offers opportunities for growth

A lack of products for children – a missed opportunity for growth

COMPETITIVE LANDSCAPE

Local players dominate through wide brand portfolios and effective brand presence

Social media is utilised by the top players for their marketing strategies

The launch of nasal sprays

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 Sales of Decongestants by Category: Value 2013-2018
Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Consumer health remains a priority despite the unstable economic conditions

Healthier lifestyles and dynamic millennials offset higher inflation

The leading players drive growth through an increasing presence in retail channels

Internet retailing increases as more players aim to become more visible

Stable but stagnant growth expected for consumer health

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The power of social media boosts online sales

Nasal sprays offers opportunities for growth

A lack of products for children – a missed opportunity for growth

COMPETITIVE LANDSCAPE

Local players dominate through wide brand portfolios and effective brand presence

Social media is utilised by the top players for their marketing strategies

The launch of nasal sprays

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis

HEADLINES

PROSPECTS

The power of social media boosts online sales

Nasal sprays offers opportunities for growth

A lack of products for children – a missed opportunity for growth

COMPETITIVE LANDSCAPE

Local players dominate through wide brand portfolios and effective brand presence

Social media is utilised by the top players for their marketing strategies

The launch of nasal sprays

CATEGORY DATA

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Consumer health remains a priority despite the unstable economic conditions

Healthier lifestyles and dynamic millennials offset higher inflation

The leading players drive growth through an increasing presence in retail channels

Internet retailing increases as more players aim to become more visible

Stable but stagnant growth expected for consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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