Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

19 pages, Nov 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Busy, sedentary lifestyles push the growth of remedies positioned as fast-acting

The review period witnessed a fast-growing population of young professionals in information technology (IT) and business process outsourcing (BPO). The work environment in these industries is mostly characterised by shift work, overtime and daily commuting to polluted cities, causing stress to workers’ bodies.

Innovative marketing needed to address the challenges in the forecast period

With the expected increasing consumer desire to improve health through vitamins and dietary supplements, growth in cough, cold and allergy (hay fever) remedies will be challenged over the forecast period. Companies will be attentive to changing consumer lifestyles to appeal to a bigger consumer base and maintain sales in a highly competitive market.

Pharyngeal preparations is boosted by the growing demand from call centre workers

Call centres maintained strong growth in the review period. The industry brings in huge revenues and triggers dynamic consumption, as workers usually have above-average salaries.

COMPETITIVE LANDSCAPE

The dominance of local players

The most common factor amongst the top performing local players is their success in marketing their brands to their target consumers. The leading player in cough, cold and allergy (hay fever) remedies in 2017 was United Laboratories Inc, which has a presence of multiple brands at competitive prices to target mass consumers.

Local players have strong marketing strategies

United Laboratories Inc is known to invest heavily in producing well-thought advertisements and to engage big local celebrities as brand ambassadors. Aside from this, it also makes sure that its brands are remembered by consumers through a vast presence in both traditional and modern channels, and through hosting events to strengthen consumers’ knowledge of its brands.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Philippines?
What are the major brands in Philippines?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis

HEADLINES

PROSPECTS

Busy, sedentary lifestyles push the growth of remedies positioned as fast-acting

Innovative marketing needed to address the challenges in the forecast period

Pharyngeal preparations is boosted by the growing demand from call centre workers

COMPETITIVE LANDSCAPE

The dominance of local players

Local players have strong marketing strategies

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 Sales of Decongestants by Category: Value 2012-2017
Table 4 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

The positive performance of consumer health is made possible by social and economic conditions

Consumer lifestyles and improving economic conditions maintain growth in 2017

Local players hold top positions

Store-based retailing leads distribution, but internet retailing sees the best performance

Continued growth but increased vulnerability over the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Busy, sedentary lifestyles push the growth of remedies positioned as fast-acting

Innovative marketing needed to address the challenges in the forecast period

Pharyngeal preparations is boosted by the growing demand from call centre workers

COMPETITIVE LANDSCAPE

The dominance of local players

Local players have strong marketing strategies

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines - Category analysis

HEADLINES

PROSPECTS

Busy, sedentary lifestyles push the growth of remedies positioned as fast-acting

Innovative marketing needed to address the challenges in the forecast period

Pharyngeal preparations is boosted by the growing demand from call centre workers

COMPETITIVE LANDSCAPE

The dominance of local players

Local players have strong marketing strategies

CATEGORY DATA

Consumer Health in the Philippines - Industry Overview

EXECUTIVE SUMMARY

The positive performance of consumer health is made possible by social and economic conditions

Consumer lifestyles and improving economic conditions maintain growth in 2017

Local players hold top positions

Store-based retailing leads distribution, but internet retailing sees the best performance

Continued growth but increased vulnerability over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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