Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

PROSPECTS

Filipinos increasingly turn to OTC remedies for irritations caused by air pollution

Outdoor air pollution has become a very serious issue in the Philippines, according to the Department of Environment and Natural Resources which operates a real-time air quality monitoring system. Air pollution is badly affecting Filipinos’ health and causing various diseases which include symptoms of irritation in the eyes, nose and throat.

Potential remains in paediatric cough, cold and allergy remedies as few brands offer products specifically for children

Paediatric cough, cold and allergy remedies remains an area with great potential for growth as there is still a lack of products of this type for children. There are some brands available, but their presence is not significant due to a historical lack of marketing.

Nasal sprays performs best due to the convenience and rapid effect of the products

Sales of cough, cold and allergy (hay fever) remedies are mature in the Philippines. However, they continued to increase in 2019 due to the ongoing strong growth of nasal sprays.

COMPETITIVE LANDSCAPE

Local players dominate due to their knowledge of local consumers and their distribution expansion in channels where modern consumers shop

Local players, including United Laboratories Inc and Pascual Laboratories Inc, continue to dominate value sales of cough, cold and allergy (hay fever) remedies in the Philippines. They have wide brand portfolios and an effective brand presence, knowing their target consumers.

Paediatric cough, cold and allergy remedies attracts new players as there is much room for growth

During the review period, some players recognised the Philippines as an attractive investment opportunity for paediatric cough, cold and allergy remedies due to its high birth rate compared to other countries within the ASEAN region. Brands that expanded into paediatric cough, cold and allergy remedies in the review period included Strepsils which launched a product specifically for children and Vicks which launched Vicks Baby Rub.

Brands employ television and social media advertising as huge numbers of Filipinos watch TV and social media videos every day

As Filipinos watch television regularly, leading players in cough, cold and allergy (hay fever) remedies continue to invest in advertising their products on television. The advertisements not only increase brands’ reputation but also link the products with consumers’ values.

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