In 2022, factors like use of face masks, exclusion of unvaccinated population from retail and foodservice and other social distancing regulations, together with an increase in number of people beyond vulnerable populations that decided to take seasonal flu vaccines, had a direct and dampening impact upon the frequency of colds and flu cases. Similarly, frequent hand washing and sanitising hindered the recovery of category sales.
The penetration of herbal/traditional cough, cold and allergy (hay fever) remedies grew over the review period, driven by higher consumer awareness, product variety and availability, and support from pharmacists, who encouraged consumers to opt for herbal alternatives. However, widespread economic uncertainty continues to affect consumer behaviour.
A key change in consumer attitudes is the priority given to prevention over treatment. In this vein, more people are taking up the seasonal flu vaccine and/or using vitamins and dietary supplements to boost their immune system.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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