The expectation is that the COVID-19 situation will remain fully under control over the forecast period thanks to the successful roll-out of the Netherlands’ vaccination programme. This will mean that consumers will be able to fully resume their regular activities and this in turn should help the category to gradually recover, with the transmission of cold, flu and other viruses likely to increase again.
High inflation and price increases will likely also influence the performance of cough, cold and allergy (hay fever) remedies over the forecast period. The first two years of the forecast period in particular will likely be influenced by the effect of inflation as both retailers and manufacturers will likely need to raise their prices due to the rising cost of energy, raw materials, production and general costs throughout the chain.
There is a growing trend and consumer demand for hay fever medicines, which should fuel strong growth in antihistamines/allergy remedies (systemic) over the forecast period. The category is seen to offer plenty of growth opportunities and thus more players are looking to enter the market.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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