The Norwegian Institute of Public Health asserts that there is growth in the pollen count due to climate change. Several studies conducted in Norway have shown that the lifetime prevalence of hay fever is around 25% amongst schoolchildren and 30% for teenagers.
Nasal sprays is projected to be one of the most dynamic categories over the forecast period. These products are seen to offer fast and effective relief from allergies, dry nasal passages and sinus inflammation.
Pharyngeal preparations was the most dynamic category in current value terms in 2019, albeit from a relatively low base. The category was boosted by the entry of Bausch & Lomb Nordic AB in 2018 with its Bertolix brand.
GSK Consumer Healthcare continued to lead cough, cold and allergy (hay fever) remedies during 2019 with its widely popular brand Otrivin, which has several highly ranked products in nasal sprays in both adult and paediatric categories. The brand has a long-standing presence in the Norwegian market and has benefited from continuous advertising campaigns and the strong growth of nasal sprays.
Pharyngeal preparations was the most dynamic category within cough, cold and allergy (hay fever) remedies over the review period. At the beginning of the review period Zyx was the only brand present in the market but it has since been joined by a number of new brands including Triolif, Strefen and Solvivo.
Paediatric cough, cold and allergy remedies, such as tablets and syrups, occupy significant shelf space, especially in chemists/pharmacies. The packaging of these products is often colourful, coming with cartoon figures, to make them more attractive to children.
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This industry report originates from Passport, our Consumer Health market research database.