Singapore suffers from fairly poor air quality due to pollution and a tropical climate, leading to weakened immune systems which are reflected in the increasing number of cases of acute upper respiratory tract infections, amongst other illnesses. This is supporting ongoing demand for cough, cold and allergy (hay fever) remedies in 2019.
Demand for antihistamines/allergy remedies (systemic) remained positive in 2019, as a range of factors continue to exacerbate the need to find effective medication to treat hay fever and allergies. Environmental issues such as pollution and tobacco smoke lead to increasing incidence of consumers suffering from allergies, encouraging them to visit pharmacists for advice on how best to treat these problems.
Alongside evolving lifestyle changes, many Singaporeans, particularly younger generations are moving away from traditional complementary medicines in search of effective products that offer rapid relief from their symptoms. However, herbal/traditional products continued to dominate value share within cough, cold and allergy (hay fever) remedies in 2019, as a natural positioning but in a packaged format continued to attract health-conscious consumers who may not want to resort to chemical-based medication.
Ricola Asia Pacific Pte Ltd retained its slim lead over Lofthouse of Fleetwood Ltd in overall cough, cold and allergy (hay fever) remedies in 2019 with respective brands Ricola and Fisherman's Friend. Both players benefit from strong positions in the most popular category of medicated confectionery, particularly as these products also have a natural positioning and rank highly in overall herbal/traditional products.
Third-ranked Strepsils from Reckitt Benckiser was the highest placed standard brand in cough, cold and allergy (hay fever) remedies in 2019. It retained its lead of the stronger performing and consolidated category of pharyngeal preparations.
A number of products were changed from prescription to OTC status in 2019, which should help increase the choice and variety to consumers in addition to offering further competition within the category. These include Difflam Anti-Bacterial Lozenge (iNova Pharmaceuticals) which includes an anaesthetic for sore throats with flavours of menthol and eucalyptus, and Levozine, which is an antihistamine to treat allergies.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Singapore market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.