Executive Summary

Oct 2019
PROSPECTS
Positive performance for cough, cold and allergy (hay fever) remedies driven by demand from adult segment

Singapore suffers from fairly poor air quality due to pollution and a tropical climate, leading to weakened immune systems which are reflected in the increasing number of cases of acute upper respiratory tract infections, amongst other illnesses. This is supporting ongoing demand for cough, cold and allergy (hay fever) remedies in 2019.

Environmental factors support demand for antihistamines/allergy remedies (systemic)

Demand for antihistamines/allergy remedies (systemic) remained positive in 2019, as a range of factors continue to exacerbate the need to find effective medication to treat hay fever and allergies. Environmental issues such as pollution and tobacco smoke lead to increasing incidence of consumers suffering from allergies, encouraging them to visit pharmacists for advice on how best to treat these problems.

Herbal/traditional products retains dominance continuing to attract health-conscious consumers

Alongside evolving lifestyle changes, many Singaporeans, particularly younger generations are moving away from traditional complementary medicines in search of effective products that offer rapid relief from their symptoms. However, herbal/traditional products continued to dominate value share within cough, cold and allergy (hay fever) remedies in 2019, as a natural positioning but in a packaged format continued to attract health-conscious consumers who may not want to resort to chemical-based medication.

COMPETITIVE LANDSCAPE
Herbal/traditional medicated confectionery brands retain overall lead of category

Ricola Asia Pacific Pte Ltd retained its slim lead over Lofthouse of Fleetwood Ltd in overall cough, cold and allergy (hay fever) remedies in 2019 with respective brands Ricola and Fisherman's Friend. Both players benefit from strong positions in the most popular category of medicated confectionery, particularly as these products also have a natural positioning and rank highly in overall herbal/traditional products.

Further share gain for Strepsils supported by switch from Pharmacy Only to GSL

Third-ranked Strepsils from Reckitt Benckiser was the highest placed standard brand in cough, cold and allergy (hay fever) remedies in 2019. It retained its lead of the stronger performing and consolidated category of pharyngeal preparations.

Further switches from prescription to OTC status could help open up competition

A number of products were changed from prescription to OTC status in 2019, which should help increase the choice and variety to consumers in addition to offering further competition within the category. These include Difflam Anti-Bacterial Lozenge (iNova Pharmaceuticals) which includes an anaesthetic for sore throats with flavours of menthol and eucalyptus, and Levozine, which is an antihistamine to treat allergies.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Singapore?
  • What are the major brands in Singapore?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Cough, Cold and Allergy (Hay Fever) Remedies in Singapore - Category analysis

HEADLINES

PROSPECTS

Positive performance for cough, cold and allergy (hay fever) remedies driven by demand from adult segment
Environmental factors support demand for antihistamines/allergy remedies (systemic)
Herbal/traditional products retains dominance continuing to attract health-conscious consumers

COMPETITIVE LANDSCAPE

Herbal/traditional medicated confectionery brands retain overall lead of category
Further share gain for Strepsils supported by switch from Pharmacy Only to GSL
Further switches from prescription to OTC status could help open up competition

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Consumer Health in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics and unhealthy lifestyles support demand for consumer health
Preventative approach supports demand for vitamins and dietary supplements for both adults and children
Multinational players lead increasingly fragmented competitive landscape
Domination of health and beauty specialist retailers but smaller channels offer consumers convenience and competitive prices
Further growth for consumer health supported by health and wellness trend and preventive approach to wellbeing

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources