Cold remedies in Bolivia is a competitive category with a wide variety of local and imported brands. Brands are seeking to differentiate products and attract more specific customer segments.
There is a growing preference for cough syrups with herbal compounds such as hedera helix, driven by urban-based Bolivians in medium- and high-income groups, who tend to value products of natural origin. One of the most active brands positioned as of natural origin is Abrilar distributed by Megalabs Bolivia SA.
Bolivians use decongestant rubs for a wide variety of uses, ranging from the treatment of colds, easier breathing due to the dryness of the environment in certain regions or simply as a daily lip moisturiser. This local habit is expected to continue in the coming years, sustaining value sales growth of decongestant rubs.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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