Cough, Cold and Allergy (Hay Fever) Remedies in Algeria

PROSPECTS

An increasing allergy rate will drive further growth for the category over the forecast period

Cough, cold and allergy (hay fever) remedies is projected to record healthy sales growth as allergies are expected to increase amongst Algerians over the forecast period. Such a trend could be explained by increasing urbanisation and pollution in the country.

Cough, cold and allergy (hay fever) remedies sales growth is projected to slow down

Cough, cold and allergy (hay fever) remedies is projected to record a value growth at constant 2018 prices over the forecast period, but the rate will be below the review period value CAGR. The projected slowdown is attributed to more consumers switching from international brands to cheaper, locally manufactured generics, which will be increasingly available in Algeria, and therefore this will generate less value growth within cough, cold and allergy (hay fever) remedies.

Few new product developments are predicted for the forecast period

Algerian consumers are becoming increasingly price-sensitive due to economic hardship. Therefore, players are not showing interest in diversifying their offering and developing new products, which can be considered as a potential threat to the category’s growth over the forecast period.

COMPETITIVE LANDSCAPE

Saidal Algerie SpA continues leading the category

Saidal Algerie SpA is the leading category player in 2018 in retail value share terms. It is the national brand owner of a number of popular cough, cold and allergy (hay fever) remedies such as Humex, Toplexil and Fluimucil under licence.

The share of domestic production is growing due to restrictions on imports

The Algerian government has been promoting domestic drugs production over recent years in order to reduce the imports bill following the drop in international oil prices. Moreover, rising complications in import procedures have not helped imported international brands to gain share.

There is intensive competition between international brands and generics

International brands have a tendency to create the impression of better quality among Algerian consumers and, regardless of recent government attempts to push consumers towards OTC generics, well-known brands still hold a solid position in the category. The consumer habit of preferring products with strong brand names has proved difficult to change, particularly if their doctor had previously recommended a specific brand.

Files are delivered directly into your account within a few minutes of purchase.