Cough, cold and allergy (hay fever) remedies will register muted constant value growth over the forecast period. If the war in Ukraine continues and as a result inflation continues to bite over the forecast period, consumers will be price sensitive and will trade down to cheaper brands.
There has been a rising demand for products with natural ingredients, thus seeing consumers shift to natural home remedies. Producers, in a bid to tap into this growing trend, are therefore set to focus on developing products with a natural positioning, in order to maintain and strengthen sales.
While antihistamines/allergy remedies (systemic) are a small product area, they will see growth over the forecast period. Climate change will lead to a higher incidence of allergies.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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