Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

Nov 2020

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 lockdown reduces need for cough and cold remedies as consumers stay at home

The stay at home mandate in force in Romania from 24 March, dramatically reduced the number of cough and cold cases, and thus lowered demand for remedies. Equally, the social distancing measures in place and the ban on public gatherings of large groups, kept the incidence of coughs and colds low even after May when Romanians were permitted to leave their homes.

Reckitt Benckiser leads through know-how and brand strength

Nurofen by Reckitt Benckiser was the leading brand in cough, cold and allergy (hay fever) remedies. Sales of the brand are driven by innovation and its strong international profile.

Promotions and advertisements will play an important role in attracting consumers in 2020

Advertisements on TV and on social media, along with promotions in pharmacies are expected to remain an important factor in Romanians’ purchasing decisions in 2020, particularly as a result of the increased price sensitivity caused by the economic impact on COVID-19. The leading players are focused mainly on promoting their brands as responsive to consumer needs.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
What are the major brands in Romania?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown reduces need for cough and cold remedies as consumers stay at home

Reckitt Benckiser leads through know-how and brand strength

Promotions and advertisements will play an important role in attracting consumers in 2020

RECOVERY AND OPPORTUNITIES

High vaccination levels will keep incidence of cold and flu cases low into forecast period

Ageing population will create greater demand into forecast period, with anti-allergy medicines seeing particular growth

Sales of cough, cold and allergy remedies expected to be higher year round into forecast period

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 lockdown reduces need for cough and cold remedies as consumers stay at home

Reckitt Benckiser leads through know-how and brand strength

Promotions and advertisements will play an important role in attracting consumers in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown reduces need for cough and cold remedies as consumers stay at home

Reckitt Benckiser leads through know-how and brand strength

Promotions and advertisements will play an important role in attracting consumers in 2020

RECOVERY AND OPPORTUNITIES

High vaccination levels will keep incidence of cold and flu cases low into forecast period

Ageing population will create greater demand into forecast period, with anti-allergy medicines seeing particular growth

Sales of cough, cold and allergy remedies expected to be higher year round into forecast period

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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