Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

19 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stable, need-based demand for cough, cold and allergy (hay fever) remedies

In 2017, cough, cold and allergy (hay fever) remedies saw stable growth in retail value sales. Slightly faster growth was recorded over the review period.

On-the-go treatment on the rise

When spare time is hard to come by, the last thing people want is to spend any extra time at the doctor’s. Modern lifestyles continue to take their toll on consumers’ health.

COMPETITIVE LANDSCAPE

Best-selling cough, cold and allergy remedies in 2017

Cough, cold and allergy remedies in Romania in 2017 was led by Nurofen (Reckitt Benckiser), followed by Theraflu (GSK Consumer Healthcare). For these two companies, growth was driven by high-impact innovation via new product development driving category growth and sales share was linked to the financial success of products.

Consumers stick with brands they trust

Players worked hard on their brands to respond to consumers’ needs. Consumers in this category tend to put their faith in familiar brands and a large share of sales in 2017 were of products from the leading manufacturers such as Reckitt Benckiser, GSK Consumer Healthcare or Biofarm.

Stocking up versus impulse shopping

Most Romanian consumers tend to keep cough, cold and allergy (hay fever) products on hand. Therefore, year-round promotions became very effective for keeping these products front-of-mind for when they do run out, which may not necessarily coincide with cold season promotions.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
What are the major brands in Romania?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis

HEADLINES

PROSPECTS

Stable, need-based demand for cough, cold and allergy (hay fever) remedies

On-the-go treatment on the rise

COMPETITIVE LANDSCAPE

Best-selling cough, cold and allergy remedies in 2017

Consumers stick with brands they trust

Stocking up versus impulse shopping

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 Sales of Decongestants by Category: Value 2012-2017
Table 4 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stable, need-based demand for cough, cold and allergy (hay fever) remedies

On-the-go treatment on the rise

COMPETITIVE LANDSCAPE

Best-selling cough, cold and allergy remedies in 2017

Consumers stick with brands they trust

Stocking up versus impulse shopping

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis

HEADLINES

PROSPECTS

Stable, need-based demand for cough, cold and allergy (hay fever) remedies

On-the-go treatment on the rise

COMPETITIVE LANDSCAPE

Best-selling cough, cold and allergy remedies in 2017

Consumers stick with brands they trust

Stocking up versus impulse shopping

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health faces legislative chaos and patients without medicines

Self medication in Romania

Counterfeit medicine problem persists in Romania

Continued dominance of chemists/pharmacies in Romania

Continued growth of consumer health in the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self medication/self-care and preventive medicine

SOURCES

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