Cough, cold and allergy (hay fever) remedies is expected to continue on its positive growth trajectory in retail volume and value (constant 2022 prices) terms over the forecast period. On average, Romanian consumers have 2-4 colds each year, primarily during the peak season of September-May.
Nasal decongestant drops is expected to see a steady slowdown in retail volume and value (constant 2022 prices) sales, leading to a drop at the end of the forecast period. This is predicted to be the result of the increased popularity of nasal sprays, which is perceived to be a quicker, easier and more convenient format to use, not least as the consumer does not need to lie down or change position to use the spray.
Heavy advertising campaigns are expected to play a key role in the competitive strategies of players in the forecast period. As more and more brands enter the fray, it becomes increasingly difficult to stand out from the crowd in cough cold and allergy (hay fever) remedies.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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