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Learn moreOct 2019
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The dynamic current value growth of cough, cold and allergy (hay fever) remedies in 2018-2019 was the effect of the improvement in consumer purchasing power and increasing demand for more expensive products thanks to rising disposable incomes. In addition, the ageing of the population meant more elderly people, many of whom are more susceptible to colds, flu and allergies, also bolstered demand.
Sales of cough, cold and allergy (hay fever) remedies are generally seasonal. On average, Romanian consumers have between two and four colds per year, primarily during the peak season of September-May.
Paediatric cough, cold and allergy (hay fever) remedies posted the highest value sales growth in 2018-2019, albeit from a low base. The category consists of paediatric cough/cold remedies only, with paediatric allergy remedies remaining Rx.
Nurofen by Reckitt Benckiser was the leading brand in cough, cold and allergy (hay fever) remedies. Sales of the brand are driven by innovation and its strong international profile.
With international players leading category sales, local companies generally have less favourable positions in cough, cold and allergy (hay fever) remedies than in other consumer health categories. Biofarm SA with Bioflu and Terapia Ranbaxy SA with Faringosept are the category’s most successful local players and their success is based on their lower price positions in comparison with rival brands with a stronger international profile, such as Nurofen for Bioflu and Strepsils for Faringosept.
Claritine strengthened its brand leadership of antihistamines/allergy remedies (systemic) in 2019, following significant advertising featuring the strapline “live your life fully with Claritine”. The brand, represented by Schering-Plough Central East AG, benefits from its claim that consumption is not in contradiction with driving.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.