Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

18 pages, Feb 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pre-conditions for high and rising sales likely to remain in effect

Cough, cold and allergy (hay fever) remedies is slated for stable value growth at constant 2018 prices over the forecast period. However, growth is set to be slower than over the review period due to the higher sales base.

Increasingly competitive labour market likely to support sales growth

The increasing pace of modern life continues to take its toll on the health and wellbeing of Romanian consumers, while at the same time making it more important for them to avoid taking too much time off work. The need to soldier on at work is boosting demand for products that alleviate the symptoms of coughs, colds and allergies and it also means that coughs and colds are spread through the workplace as many people still attend work when ill.

Shopping habits likely to continue influencing sales trends

Most consumers prefer to keep cough, cold and allergy (hay fever) remedies to hand, just in case they are needed. Therefore, year-round promotions are an effective way to support sales, with demand not necessarily coinciding with the cold and flu or allergy seasons.

COMPETITIVE LANDSCAPE

Nurofen and Theraflu remain the leading brands in 2018

Nurofen by Reckitt Benckiser and Theraflu by GlaxoSmithKline Consumer Healthcare are the two leading brands in cough, cold and allergy (hay fever) remedies. Sales of these brands are driven by innovation and the strong profiles of these brands.

Biofarm and Terapia Ranbaxy are the leading local players

With international players out in the lead, local companies generally have less favourable positions in cough, cold and allergy (hay fever) remedies than in other consumer health categories. Biofarm with Bioflu and Terapia Ranbaxy with Faringosept are the category’s most successful local players and their success is based on their lower price positions in comparison with rival brands with a stronger international profile such as Nurofen for Bioflu and Strepsils for Faringosept.

Consumer trust and loyalty remain crucial factors influencing demand

The category’s leading players are focused mainly on promoting their brands as responsive to consumer needs. This is because consumers tend to put their faith in familiar brands with which they have had prior positive experiences.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Romania?
What are the major brands in Romania?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis

HEADLINES

PROSPECTS

Pre-conditions for high and rising sales likely to remain in effect

Increasingly competitive labour market likely to support sales growth

Shopping habits likely to continue influencing sales trends

COMPETITIVE LANDSCAPE

Nurofen and Theraflu remain the leading brands in 2018

Biofarm and Terapia Ranbaxy are the leading local players

Consumer trust and loyalty remain crucial factors influencing demand

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 Sales of Decongestants by Category: Value 2013-2018
Table 4 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pre-conditions for high and rising sales likely to remain in effect

Increasingly competitive labour market likely to support sales growth

Shopping habits likely to continue influencing sales trends

COMPETITIVE LANDSCAPE

Nurofen and Theraflu remain the leading brands in 2018

Biofarm and Terapia Ranbaxy are the leading local players

Consumer trust and loyalty remain crucial factors influencing demand

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Romania - Category analysis

HEADLINES

PROSPECTS

Pre-conditions for high and rising sales likely to remain in effect

Increasingly competitive labour market likely to support sales growth

Shopping habits likely to continue influencing sales trends

COMPETITIVE LANDSCAPE

Nurofen and Theraflu remain the leading brands in 2018

Biofarm and Terapia Ranbaxy are the leading local players

Consumer trust and loyalty remain crucial factors influencing demand

CATEGORY DATA

Consumer Health in Romania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop as positive influences spur growth

Consistent performance and strong growth indications of a healthy industry

Strong local companies compete with regional players and major multinationals

Chemists/pharmacies remains dominant in consumer health distribution

Further positive growth expected, with paediatric consumer health to lead the way

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

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