Despite a strengthening of immunity against COVID-19 in line with a high uptake of vaccinations in the UK, the NHS is expecting cold and influenza levels to peak in 2022 and 2023 at much higher levels than in 2019 due to lower immunity towards other respiratory diseases. Despite the prolongation of the overall period during which respiratory viruses circulate following the onset of the pandemic, the strong cold and flu season, which is expected to begin in the winter of 2022, will last longer but will not be enough to fully recover value sales (at constant 2022 prices) as consumers’ choices have changed.
The acceleration of the preventative health trend since 2020 has encouraged consumers to reconsider how they treat certain illnesses. This is leading to increasing demand for natural products and vitamins and dietary supplements as consumers focus on prevention to maintain their immune systems.
Most traditional categories of consumer health, including cough, cold and allergy (hay fever) remedies, are expected to experience a decline in sales via e-commerce in 2022, although the channel will maintain a stronger presence compared to pre-pandemic levels. Consumers returning to physical stores are more likely to purchase these products whilst doing their grocery shopping due to widespread availability.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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