One of the best ways of maintaining consumers’ interest in cough, cold and allergy remedies is innovation. This was seen over the review period in terms of new flavours, new product formats and new ingredients, and similar innovations are expected to be seen over the course of the forecast period.
Pharyngeal preparations is expected to see strong current value growth over the forecast period as the consumer base for this product is widening due to the inclusion of the product in hard discounters. It is displayed at checkout counters next to analgesics and medicated confectionery, which is frequently consumed by those who are not necessarily ill but are experiencing some discomfort.
After the strong growth of e-commerce in 2020, it was expected that growth in this channel would be lower in 2022; however, it is not expected that the channel sees a strong negative correction. In fact, e-commerce will continue to gain value share over the forecast period as consumers prefer omnichannel offerings and it is expected that pharmacies will implement online ordering and contactless pick-up as it provides a safe and easy way for customers to obtain their prescriptions and retail goods.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!