Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

Nov 2018

US$990

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Executive Summary

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Prospects

Fewer innovations and increased competition from generics expected

Overall sales growth within cough, cold and allergy (hay fever) remedies is expected to slow down over the forecast period. The overall area has reached maturity with sales being limited by fewer innovations and tighter regulations.

Demand for decongestants to remain strong

There is likely to continue to be considerable demand for decongestant products over the forecast period. Coughs and colds remain the most common ailment for consumers.

Regulations for paediatric products to limit sales

Paediatric products will be one of the fastest declining areas over the coming years. Tight regulation will continue to be enforced by the Irish Health Product Regulatory Authority (HPRA) over the sale of cough cold and allergy products to younger consumers.

Competitive Landscape

Extreme weather fuels unprecedented sales

The majority of players in the area saw their sales bolstered by unprecedented weather conditions over the first half of 2018. An extended winter that lasted all of spring and a hot summer had a positive impact on sales of cough, cold and allergy (hay fever) remedies.

Intense competition between Reckitt Benckiser and McNeil Healthcare

Reckitt Benckiser was the leading player in 2018, with McNeil Healthcare following closely behind. McNeil’s Benylin remains the best-selling brand as it continues to enjoy strong brand recognition and loyalty, especially among parents.

Cetrine Allergy leads allergy care sales

Rowex is the leading allergy player in Ireland due to the popularity of its Cetrine Allery brand. The company was well placed to benefit from the hot summer and rising incidence of hay fever.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Ireland?
What are the major brands in Ireland?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - Category analysis

ANALYSIS

Headlines

Prospects

Fewer innovations and increased competition from generics expected
Demand for decongestants to remain strong
Regulations for paediatric products to limit sales

Competitive Landscape

Extreme weather fuels unprecedented sales
Intense competition between Reckitt Benckiser and McNeil Healthcare
Cetrine Allergy leads allergy care sales

DATAGRAPHICS

Market Sizes

Sales of Cough, Cold and Allergy (Hay Fever) Remedies
Sales Performance of Cough, Cold and Allergy (Hay Fever) Remedies
Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category

Distribution

Channel Distribution for Cough, Cold and Allergy (Hay Fever) Remedies

Competitive Landscape

Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Company Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Company
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Company
Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies
Brand Share Performance in Cough, Cold and Allergy (Hay Fever) Remedies
Retail Sales Performance by Brand
Market Concentration of Cough, Cold and Allergy (Hay Fever) Remedies by Brand

CONTEXT

International Contex

Cough, Cold and Allergy (Hay Fever) Remedies Retail Sales by Region
Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

FMCG Index

Cough, Cold and Allergy (Hay Fever) Remedies vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Ireland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Ireland

Consumer Health in Ireland - Industry Overview

ANALYSIS

Executive Summary

Extreme weather and innovation driving sales in consumer health
Long, cold winter and hot summer create unprecedented opportunities in OTC
Several pharmaceutical players moving to Ireland due to Brexit
Growing focus on internet retailing, but traditional still works for some
Modest growth with opportunities and threats following Brexit

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Ireland

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Ireland vs Other Geographies
Households with a Disposable Income Over USD25,000 - Ireland

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Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Fewer innovations and increased competition from generics expected

Demand for decongestants to remain strong

Regulations for paediatric products to limit sales

Competitive Landscape

Extreme weather fuels unprecedented sales

Intense competition between Reckitt Benckiser and McNeil Healthcare

Cetrine Allergy leads allergy care sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Ireland - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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