Executive Summary

Oct 2019
PROSPECTS
New launch to help support demand for antihistamines/allergy remedies, offering relief to hay fever sufferers

With an estimated 20% of people in Ireland suffering from hay fever in the country, demand for antihistamines/allergy remedies (systemic) such as Piriton and Clarityn continued to be noted amongst adult consumers in 2019, although volume growth was not as strong as in 2018, when the prolonged warm weather during the summer exacerbated suffering for those impacted by this issue. Sufferers also reach for eye drops and nasal sprays to directly target related problems, particularly if they are negatively impacted by certain side effects associated with oral medicine.

Continual decline for paediatric cough/cold remedies due to ongoing strict regulation

Paediatric cough, cold and allergy remedies continued to register declining demand due to tight regulation enforced by the Irish Health Product Regulatory Authority (HPRA) over the sale of cough/cold remedies to younger consumers. New research supports the general medical view that decongestants in particular should not be given to young children under the age of six due to a lack of evidence that they alleviate blocked or runny noses but may result in certain side effects.

Nasal sprays offers alternative option to oral decongestants

Nasal sprays is predicted to continue to record stable volume growth over the forecast period, growing from a low base. This format is increasing in popularity amongst adult consumers in an attempt to alleviate blocked noses and ease their symptoms, particularly if they do not like to take oral decongestants, although the latter will continue to hold higher share as adults seek repaid relief from their symptoms, especially if it disrupts their concentration levels at work.

COMPETITIVE LANDSCAPE
Close competition for leading two players but GSK Consumer Healthcare could disrupt status quo over the forecast period

Reckitt Benckiser Ireland Ltd retained its leadership of cough, cold and allergy (hay fever) remedies in 2019, closely followed by McNeil Healthcare (Ireland) Ltd, with the latter owning leading brand Benylin. Reckitt Benckiser benefits from a number of high-profile brands, namely Strepsils in pharyngeal preparations and Lemsip under combination products.

Another strong performance for Bronchostop

Bronchostop within cough remedies continued to record one of the strongest performances, gaining strong value share and recording double-digit value growth in 2019. The brand is increasing in popularity due to its natural positioning, and the fact that it claims to be able to provide relief for several types of coughs such as dry or chesty, making it a cost-effective product to keep at home.

Television advertising supports strengthening position of Cetrine Allergy

Cetrine Allergy from Rowex strengthened its leadership of antihistamines/allergy remedies (systemic), pulling further away from its closest competitor Zirtek. The brand continued to expand its presence in Ireland due to actively engaging in television advertising during the warmer months when hay fever is prevalent, gaining greater exposure in addition to benefiting from the rising incidence of hay fever amongst local consumers.

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Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Ireland?
  • What are the major brands in Ireland?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - Category analysis

HEADLINES

PROSPECTS

New launch to help support demand for antihistamines/allergy remedies, offering relief to hay fever sufferers
Continual decline for paediatric cough/cold remedies due to ongoing strict regulation
Nasal sprays offers alternative option to oral decongestants

COMPETITIVE LANDSCAPE

Close competition for leading two players but GSK Consumer Healthcare could disrupt status quo over the forecast period
Another strong performance for Bronchostop
Television advertising supports strengthening position of Cetrine Allergy

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Ongoing stable demand for consumer health in Ireland supported by polarised consumer groups
Growing interest in vegetarian and vegan lifestyles supports demand for alternative sources of protein
Global players continue to lead consumer health
Internet retailing continues to gain ground as distribution channel
Positive performance for consumer health predicted although several negative factors could impact demand for certain products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources