Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

20 pages, Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Number of allergy sufferers rises

The number of allergy suffers in Ireland continued to grow over the forecast period and this trend looks set to continue over the forecast period. Asthma Ireland calculated that 423,000 of the 470,000 registered asthma sufferers were diagnosed with allergies.

Air quality a concern

In 2017 a report by the World Health Organization highlighted a number of cities and towns in Ireland that failed both PM10 and PM2.5 air quality measures on a number of occasions.

Paediatrics more tightly regulated

In 2010 and 2013 the Irish Health Products Regulatory Authority (HPRA) introduced more stringent controls on the sale of cough, could and allergy products to children. Under these new measures cough and cold products can no longer be sold to children aged under six and only to children under 12 after a consultation with a pharmacist.

COMPETITIVE LANDSCAPE

Antihistamines/allergy remedies (systemic) benefits from brand loyalty

Consumers are particularly loyal to long-established brands and products that are manufactured in Ireland – a legacy of the government’s “Guaranteed Irish” campaigns of the 1980s. Cetrine Allergy was the number one brand and gained retail value share in 2017.

Cough remedies also benefits from loyalty

Benylin remained the leading brand in cough, cold and allergy (hay fever) remedies in 2017. Benylin is one of the longest-established brands and although it was affected by the tighter controls imposed by the HPRA on the sale of cough medicines to children, many adult consumers were given the products themselves as children and this familiarity led to strong brand loyalty in adulthood.

Combination products grow on the back of flu outbreaks

Ireland experienced a spike in the number of flu-like illnesses in 2017. One study by the Health Service Executive found that numbers of flu and flu-like illness rocketed from 25.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Ireland?
What are the major brands in Ireland?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - Category analysis

HEADLINES

PROSPECTS

Number of allergy sufferers rises

Air quality a concern

Paediatrics more tightly regulated

COMPETITIVE LANDSCAPE

Antihistamines/allergy remedies (systemic) benefits from brand loyalty

Cough remedies also benefits from loyalty

Combination products grow on the back of flu outbreaks

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 3 Sales of Decongestants by Category: Value 2012-2017
Table 4 Sales of Decongestants by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 6 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from improved economic conditions

Strong economy, obesity and allergies fuel growth

Favourable regulatory environment and domestic presence

Mobile and e-commerce growing quickly

Forecast period performance

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Number of allergy sufferers rises

Air quality a concern

Paediatrics more tightly regulated

COMPETITIVE LANDSCAPE

Antihistamines/allergy remedies (systemic) benefits from brand loyalty

Cough remedies also benefits from loyalty

Combination products grow on the back of flu outbreaks

Samples

Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Ireland - Category analysis

HEADLINES

PROSPECTS

Number of allergy sufferers rises

Air quality a concern

Paediatrics more tightly regulated

COMPETITIVE LANDSCAPE

Antihistamines/allergy remedies (systemic) benefits from brand loyalty

Cough remedies also benefits from loyalty

Combination products grow on the back of flu outbreaks

CATEGORY DATA

Consumer Health in Ireland - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from improved economic conditions

Strong economy, obesity and allergies fuel growth

Favourable regulatory environment and domestic presence

Mobile and e-commerce growing quickly

Forecast period performance

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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