The outlook for cough, cold and allergy (hay fever) remedies over the forecast period is favourable, with most categories projected to expand consistently in volume terms. Overall demand should remain buoyant as life in Ireland continues on a normal path with exposure to pathogens and environmental pollutants that cause common or seasonal respiratory illnesses and allergies.
The value share of e-commerce in cough, cold and allergy (hay fever) remedies increased substantially in 2020 as concerns about exposure to COVID-19 in physical retail outlets led more people in Ireland to start buying these products online. The same trend ensured the channel’s share remained stable in 2021, though it has since fallen as vaccination against the virus and reduced levels of community transmission encouraged consumers to return to brick-and-mortar stores.
Sore throat and thick mucus are expected to be the major symptoms faced by Irish consumers during the forecast period. Therefore, pharyngeal preparations are set to witness strong growth in the forecast period.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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