Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

PROSPECTS

Value growth of category is expected to be faster in forecast than review period

The value performance of cough, cold and allergy (hay fever) remedies is expected to outpace that of the review period at constant 2018 prices. One of the reasons for this better performance will be a more stable economy.

Antihistamines and cough remedies benefit from worsening pollution

By 2018, more than one third of the overall population of Georgia was concentrated in the capital, Tbilisi. The city experienced a boom in residential and office buildings but increasingly lacked green areas.

Cold remedies faces competition from analgesics

Many Georgian consumers were in the habit of using acetaminophen and ibuprofen (under analgesics) when they noticed the first symptoms of a cold or even in the later stages when a high temperature was present. This was mainly due to the lower prices of these types of analgesics and relatively low awareness of cold remedies.

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc remains leading GBO

GlaxoSmithKline Plc was present in cough, cold and allergy (hay fever) remedies with quite a wide portfolio. Its brands included: Coldrex and Theraflu in cold remedies, Tavegil in antihistamines, Panadol in paediatric cold remedies and Otrivin in nasal sprays.

Angelini Group GBO is second in the category

Angelini Group’s strategy differed from that of the leading company. The GBO under its NBO Angelini Group offered one brand, Tantum Verde, designed to fight coughs and positioned as a natural product.

Presence of local manufacturer is quite noticeable

The Georgian manufacturer GM Pharmaceuticals Ltd (GMP) was present in cough, cold and allergy remedies with two brands, TaiCold and Pulmolan, both in cough/cold remedies. The products were cheaper compared to imports.

Files are delivered directly into your account within a few minutes of purchase.