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Learn moreNov 2020
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The category is expected to demonstrate strong retail current value growth in 2020 as coughing is known to be an initial symptom of COVID-19. As such, cough remedies is expected to maintain good retail current value growth in 2020, contributing to the strength of the category as a whole, and to show an increase in retail volume growth.
Local companies such as Aversi-Rational Ltd, NeoPharmi Ltd and GM Pharmaceuticals Ltd (GMP) are expecting to retain a significant presence in cough, cold and allergy (hay fever) remedies in 2020, with Aversi-Rational Ltd increasing its value share and NeoPharmi Ltd and GM Pharmaceuticals Ltd maintaining their more significant value shares.
GSK Consumer Healthcare will continue to lead cough, cold and allergy (hay fever) remedies in 2020 with its wide portfolio, although its most successful brands are expected to see declining value shares in 2020 due to increasing competition from cheaper local brands. Its most popular brands include Theraflu in cold remedies, Tavegil in antihistamines, Panadol in paediatric cold remedies and Otrivin in nasal sprays.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Georgia market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.