The category of cough, cold and allergy (hay fever) remedies is forecast to see a stable volume growth in the coming years. This will be supported by consumer’s growing habit for self-medication and preference for product variety at cheaper prices.
Herbal ingredients are expected to maintain their appeal amongst Georgian consumers in the coming years thanks to their naturalness and fewer side effects than many standard cough, cold and allergy (hay fever) remedies. However, consumers are increasingly looking for herbal-based remedies that are reinforced science-based formulas.
The ongoing discussion on the introduction of reference prices in 2023 for pharmaceutical retailers is posing a threat for European producers of cough, cold and allergy (hay fever) remedies. Such producers may not be able to sustain profitability under these new regulations due to the highest costs associated with the GPM and GDP they are required to comply with.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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