Already dominating value sales of cough, cold and allergy (hay fever) remedies at the beginning of the review period, the share of herbal/traditional products (including Chinese patent medicines) continues to gain momentum and share from standard options available, to hold a 68% retail value share in 2022.
Paediatric cough/cold remedies were subject to strict retail regulations during the pandemic in addition to the closure of schools, thereby suppressing the spread of general coughs and colds and other respiratory diseases, and resulting in significant declines in 2020. Following improving demand in 2021 as restrictions eased and children began to socialise, the category returned to a negative performance in 2022 due to another wave of COVID-19 cases.
The offline to online (O2O) model accelerated during the pandemic, as it addressed last mile delivery issues and increased the accessibility of cough, cold and allergy (hay fever) remedies, resulting in notable share gain for e-commerce. These are among the most commonly used OTC medicines, and the rise of O2O platforms on the one hand has provided consumers with new quick access to products, although on the other hand, it has slowed a rise in the average price of products due to coupons provided by third party delivery platforms.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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