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Learn moreNov 2020
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The COVID-19 outbreak resulted in consumers becoming more conscious of health, and adopting more effective measures to eliminate flu and cold symptoms. This led to increased demand for cough, cold and allergy remedies, particularly prior to the country’s lockdown: the Movement Control Order (MCO), which started on 18 March and lasted until 4 May, was implemented by the Malaysian Government in an effort to contain the COVID-19 pandemic in the country.
The cough, cold and allergy remedies category also saw new product launches with preventative benefits. Betadine Nasal Spray Kids is claimed to prevent cold and flu symptoms and, as its name indicates, is specifically formulated for use by children.
During Malaysia’s MCO, pharmacies remained open, as did convenience stores, supermarkets and hypermarkets. Consumers prefer to obtain their cough, cold and allergy remedies via bricks and mortar outlets, rather than making online purchases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.