Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia

PROSPECTS

Deterioration in air quality

Worsening air quality caused by haze and air pollution in Malaysia has resulted in steady demand for antihistamines/allergy remedies (systemic). Rising numbers of Malaysians are contracting nasal allergy symptoms such as sinus inflammation and watery eyes due to unhealthy air quality levels.

Herbal/traditional ranges remain strong

Many consumers prefer herbal/traditional cough remedies due to the strong influence of family and cultural backgrounds. Most herbal/traditional cough remedies can be consumed by both adults and children.

Competition from vitamins and dietary supplements

Emerging numbers of vitamins and dietary supplements positioned to strengthen the immune system represent a certain level of competition to cough, cold and allergy (hay fever) remedies. The availability of vitamins such as Redoxon which is positioned around immunity support and dietary supplements such as Blackmores Cold Combat provides consumers more opportunity to prevent and relieve cold and flu symptoms.

COMPETITIVE LANDSCAPE

Stronger preference for medicated confectionery and pharyngeal preparations

Brands such as Fisherman’s Friend, Ricola, Strepsils and Halls dominated sales in cough, cold and allergy (hay fever) remedies in 2018. These brands are generally categorised under medicated confectionery and pharyngeal preparations in the form of lozenges.

Domination by physical distribution

Physical retailing channels such as pharmacies such as Caring Pharmacy, beauty and healthcare specialist retailers such as Watsons and Guardian dominate distribution share for cough, cold and allergy (hay fever) remedies. Internet retailing channels remained low in popularity since consumers prefer to purchase cough, cold and allergy (hay fever) remedies from physical pharmacies which offer immediate consumption.

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