Consumers are expected to remain highly sensitive towards the early symptoms of cough, cold and flu and many will likely continue to purchase cough/cold remedies at the first signs of any symptoms. There will likely remain a strong focus on herbal/traditional products, but there will still likely be new product developments, such as sugar-free products, innovative packaging solutions and new formats, such as gummies and sprays.
Many leading pharmacies – eg Multicare, Healthlane, and Big Pharmacy – now have a specific retail category on their websites for cough/cold remedies which should benefit sales, while also boosting distribution through e-commerce. Big Pharmacy, for example, boasts a category called COVID Essentials which encompasses an OTC range used to manage COVID-19 symptoms and dietary supplements to prevent infection.
With the impact of COVID-19, and greater awareness of health issues, consumers will likely be more willing to try remedies which use natural ingredients, as these are widely perceived as being less harmful than the chemically formulated alternatives. This will likely lead to a rise in the use of natural ingredients to prevent cough and cold or to treat the symptoms, such as Black Elderberry and Andrographis Extract.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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