Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

Nov 2020

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Executive Summary

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2020 IMPACT

COVID-19 leads to an increase in sales of cough remedies, as consumers prepare for potential cases of infection

Increased demand for cough remedies in early 2020 was due to the outbreak of COVID-19 in the country, with growth moving from 1% in 2019 to a predicted value growth of 13% for cough remedies in 2020. Many consumers stocked up on goods, preparing in case of possible infection.

Antihistamines/allergy remedies continues to record positive growth as the warmer, longer summers increase the demand for allergy products

Danish summers continue to become increasingly warmer and longer, and this has led to extended pollen seasons, driving demand for allergy products in the country. Subsequently, this increases the demand for antihistamines/allergy remedies in the country (systemic).

GSK Consumer Healthcare maintains its leading position, as generics also continue to gain ground

GSK Consumer Healthcare retains its lead in 2020, offering well-known brands such as Mucolysin, Zymelin and Strepsils. Strepsils is set to remain the leading product, with sales increasing as consumers stock-up during the COVID-19 lockdown period.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Denmark?
What are the major brands in Denmark?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to an increase in sales of cough remedies, as consumers prepare for potential cases of infection

Antihistamines/allergy remedies continues to record positive growth as the warmer, longer summers increase the demand for allergy products

GSK Consumer Healthcare maintains its leading position, as generics also continue to gain ground

RECOVERY AND OPPORTUNITIES

Stable growth is predicted for the forecast period, driven by medicated confectionery and antihistamines/allergy remedies

Antihistamines/allergy remedies (systemic) remains a key driver of growth, although long-term vaccines remain a threat across the forecast period

The significant growth for vitamin C in 2020, and the growing trend of preventative healthcare will stifle growth across the forecast period

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to an increase in sales of cough remedies, as consumers prepare for potential cases of infection

Antihistamines/allergy remedies continues to record positive growth as the warmer, longer summers increase the demand for allergy products

GSK Consumer Healthcare maintains its leading position, as generics also continue to gain ground

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Overview

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to an increase in sales of cough remedies, as consumers prepare for potential cases of infection

Antihistamines/allergy remedies continues to record positive growth as the warmer, longer summers increase the demand for allergy products

GSK Consumer Healthcare maintains its leading position, as generics also continue to gain ground

RECOVERY AND OPPORTUNITIES

Stable growth is predicted for the forecast period, driven by medicated confectionery and antihistamines/allergy remedies

Antihistamines/allergy remedies (systemic) remains a key driver of growth, although long-term vaccines remain a threat across the forecast period

The significant growth for vitamin C in 2020, and the growing trend of preventative healthcare will stifle growth across the forecast period

CATEGORY DATA

Consumer Health in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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