Cough, Cold and Allergy (Hay Fever) Remedies in Dominican Republic

PROSPECTS

Opportunities in allergy (hay fever) remedies

In the Dominican Republic, allergies and allergy-related conditions are generally treated by specialists who often recommend specific treatments and prescribe certain products. In general, consumer awareness of allergies, including causes and symptoms, remains somewhat low, as does consumer awareness of OTC products intended to treat such allergies.

Cough, cold, and allergy (hay fever) remedies remains significant within OTC

Cough, cold, and allergy (hay fever) remedies remained the largest category within OTC in the Dominican Republic in 2018, and remedies are selected based on the same criteria as other OTC products. Consumers choose products that are effective and affordable.

Demand for paediatric cough/cold remedies remains strong

Over the forecast period, paediatric cough/cold remedies is expected to lead growth of the overall category. While the severity of the cold and flu season can be unpredictable, parents are turning to trusted brands when caring for their children.

COMPETITIVE LANDSCAPE

Generics still leading

Generics constitutes the largest share of cough, cold and allergy (hay fever) products, followed by Laboratorios Magnachem, maker of the Broncochem products. The brand has several different products for treating different cold, cough and sore throat symptoms and benefits from regular advertising and widespread distribution throughout the country.

Drivers of sales of cough, cold and allergy (hay fever) remedies

Sales of cough, cold and allergy (hay fever) remedies reflect seasonal variations affecting the weather and cold/flu seasons. In general, the country has two clearly defined cold/flu seasons that typically align with the arrival of the rainy season, although these patterns are beginning to shift as the effects of climate change are starting to be felt in the region.

Competition from traditional care

While the category has an array of products available to address cough, cold and allergy (hay fever) symptoms, some Dominican consumers opt instead for home-made remedies. This is especially true in rural and some semi-rural areas of the country, particularly for treating sore throat symptoms or congestion that might occur in the early stages of a cold.

Files are delivered directly into your account within a few minutes of purchase.