It is expected that over the forecast period, multifunctionality will be a notable trend. This is likely to be evident in antihistamines/allergy remedies; for example, in 2022, Flonase Headache & Allergy Relief from GSK Consumer Healthcare (Haleon) entered the market, mainly through third-party e-commerce players.
The leading player in cough, cold and allergy (hay fever) remedies in value terms is GSK Consumer Healthcare (Haleon), and it is expected to maintain its lead in the forecast period, thanks to the strength of its Panadol, Zyrtec and Otrivin brands. In 2023, antihistamines/allergy remedies is expected to continue to be led by GSK’s Zyrtec, followed by Merck & Co Inc’s Aerius, and Bayer Middle East FZE’s Claritin.
A trend that is expected to grow in the United Arab Emirates over the forecast period is self-care for managing common ailments such as coughs and colds, which is set to fuel the value growth of over-the-counter products to treat coughs and colds. This shift will also be driven by the convenience and accessibility of OTC remedies, which allow individuals to take charge of their health without a prescription.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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