Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

PROSPECTS

Environmental conditions influence demand for cough, cold and allergy (hay fever) remedies

The desert conditions of the United Arab Emirates translate into a hot, humid and dusty environment, especially during the summer months when temperatures soar. This forces the population to stay indoors in air-conditioned environments.

Efforts at prevention reducing demand for treatments

There has been a growing focus on ways to help prevent being impacted by the flu, coughs, colds, with this seen as important in helping to prevent severe outbreaks on a seasonal basis. Households with several young children are taking precautions to avoid the entire household from becoming ill, or to lessen the severity of the illness.

Consumers show demand for effective and affordable products

Pharyngeal preparations was one of the few categories to see significant current value growth in 2019. This stems from the growing perception of these products as a quick and efficient way to reduce the intensity of cough, cold and allergy symptoms.

COMPETITIVE LANDSCAPE

GSK benefits from large portfolio and expanding distribution network

GSK Consumer Healthcare held a strong lead in cough, cold and allergy (hay fever) remedies in 2019 with it benefiting from a large portfolio that includes popular brands Panadol and Otrivin which treat the symptoms of coughs, colds and flu, while its Zyrtec brand is ranked second in antihistamines/allergy remedies (systemic). The company has also found success in extending the reach of its Panadol brand into the rapidly developing modern grocery retailers channel.

Strepsils remain a popular treatment for sore throats

Reckitt Benckiser Group Plc (RB) held second place in the rankings in 2019 with its Strepsils, Nurofen and Lemsip brands. Strepsils dominates pharyngeal preparations with it being well-known for its efficacy in the treatment of sore throats, while it also comes in a range of options.

Global players dominate while local players look to compete on price

Global players dominate cough, cold and allergy (hay fever) remedies with third-ranked Sanofi Gulf continuing to see steady growth in 2019. The company holds a strong lead in cough remedies with its Mucosolvan and Bronchicum being the top two brands in the category.

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