Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

PROSPECTS

Desert conditions an influence within cough, cold and allergy (hay fever) remedies

The desert conditions of the United Arab Emirates translate into a hot, humid and dusty environment, especially during the summer months when temperatures soar. This forces the population to stay indoors in air-conditioned environments.

Boosting immunity through preventive methods becoming a trend

A focus on protecting oneself and the family proactively from flu and allergy is becoming important to avoid severe outbreaks on a seasonal basis. Households with multiple young children are taking precautions to avoid the entire household from becoming ill or lessen the severity of the illness.

Herbal/traditional products also increase in popularity within the category

As awareness of holistic health increases among consumers, the preference for herbal medicine is also increasing. This is the case for paediatric cough, cold and allergy remedies, as well as pharyngeal preparations.

COMPETITIVE LANDSCAPE

GlaxoSmithKline Plc continues to lead with its strong portfolio of brands

GlaxoSmithKline Plc continued to benefit from its strong portfolio of brands such as Panadol, Actifed as well as the brands that it acquired in the Novartis merger, Otrivin, Sinecod and Orofar (distributed locally by GSK Consumer Healthcare). Panadol continued to be active on social media, with its Panadol Arabia page on Facebook, for instance.

Reckitt Benckiser ranks third due to its well-known brand Strepsils

Reckitt Benckiser Group also gained value share due to its most popular brand in the United Arab Emirates in within pharyngeal preparation Strepsils. The brand continued to penetrate consumer awareness of the need to use the product, through videos posted on social media websites such as Facebook.

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