Cough, Cold and Allergy (Hay Fever) Remedies in the United Arab Emirates

2020 IMPACT

Stockpiling noted in initial stages of lockdown related to COVID-19

Following the emergence of COVID-19 in the United Arab Emirates and the initial stages of the lockdown, only essential stores such as grocery retailers and chemists/pharmacies were allowed to remain open, resulting in consumers rushing to stock up on various cough and cold remedies in order to be better prepared to treat symptoms of a possible COVID-19 infection. The initial months of lockdown benefited more obscure and local players since stock of international brands were quickly diminished as customers began to panic, a trend which supported further growth through the smaller distribution of e-commerce, offering a viable alternative to major retailers in addition to convenience for those wishing to self-isolate.

Knowledge of allergies continues to grow

Due to the fears associated with COVID-19 (with symptoms of the virus being similar to those of certain allergies) residents have become increasingly willing to find ways to alleviate this issue because they will be denied entry into their workplace if they show symptoms. Furthermore, as an increasing number of consumers are forced to stay indoors during lockdown, they will be exposed to house dust mites which is a dominant cause of allergy rhinitis in the country in addition to air conditioning.

Expansion of distribution networks among leading global players

GSK Consumer Healthcare is set to retain its notable lead of cough, cold and allergy (hay fever) remedies in 2020, as it benefits from a large product portfolio that includes trusted brands Panadol and Otrivin (decongestants) which treat the symptoms of coughs, colds, and flu, while its Zyrtec brand is ranked second in antihistamines/allergy remedies (systemic). Panadol’s presence in particular has expanded in modern grocery retailers, a distribution channel that is predicted to gain further value share in 2020 due to its convenience as a one-stop store for consumers during the pandemic.

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