Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in

Cough, Cold and Allergy (Hay Fever) Remedies in Austria

Jan 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers turn to cough, cold and allergy (hay fever) remedies to treat mild symptoms of COVID-19

Products designed to treat the symptoms of cold and flu benefited from the outbreak of COVID-19 in Austria, with many households stockpiling these products as a precaution. Many people have also become more sensitive turning to cough, cold and allergy (hay fever) remedies at the first signs of illness.

Customers focus on products offering targeted relief

There has been a stronger focus on products which treat specific symptoms in 2020, such as nasal decongestants, cough remedies, and pharyngeal preparations. This stems from an increased focus on health.

Procter & Gamble retains lead thanks to strong distribution and product awareness

Procter & Gamble has retained the lead in cough, cold and allergy (hay fever) remedies in 2020 with it continuing to benefit from its strong product positioning and presence. The company has continued to raise product awareness through frequent campaigns, special store placements and new product launches in medicated confectionary as well as cough remedies and decongestant rubs, the latter of which it benefits from its highly renowned and trusted brand Wick.

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Cough, Cold and Allergy Sample Report Cough, Cold and Allergy Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Austria?
What are the major brands in Austria?
What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Cough, Cold and Allergy (Hay Fever) Remedies in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to cough, cold and allergy (hay fever) remedies to treat mild symptoms of COVID-19

Customers focus on products offering targeted relief

Procter & Gamble retains lead thanks to strong distribution and product awareness

RECOVERY AND OPPORTUNITIES

Rolling out of COVID-19 vaccine could impede the growth of cough, cold and allergy (hay fever) remedies

Air pollution expected to lead to further rise in allergies and respiratory issues

Little change in the competitive landscape due to conservative approach to medicines

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

Consumer Health in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers turn to cough, cold and allergy (hay fever) remedies to treat mild symptoms of COVID-19

Customers focus on products offering targeted relief

Procter & Gamble retains lead thanks to strong distribution and product awareness

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers turn to cough, cold and allergy (hay fever) remedies to treat mild symptoms of COVID-19

Customers focus on products offering targeted relief

Procter & Gamble retains lead thanks to strong distribution and product awareness

RECOVERY AND OPPORTUNITIES

Rolling out of COVID-19 vaccine could impede the growth of cough, cold and allergy (hay fever) remedies

Air pollution expected to lead to further rise in allergies and respiratory issues

Little change in the competitive landscape due to conservative approach to medicines

CATEGORY DATA

Consumer Health in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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