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Learn moreJan 2021
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Products designed to treat the symptoms of cold and flu benefited from the outbreak of COVID-19 in Austria, with many households stockpiling these products as a precaution. Many people have also become more sensitive turning to cough, cold and allergy (hay fever) remedies at the first signs of illness.
There has been a stronger focus on products which treat specific symptoms in 2020, such as nasal decongestants, cough remedies, and pharyngeal preparations. This stems from an increased focus on health.
Procter & Gamble has retained the lead in cough, cold and allergy (hay fever) remedies in 2020 with it continuing to benefit from its strong product positioning and presence. The company has continued to raise product awareness through frequent campaigns, special store placements and new product launches in medicated confectionary as well as cough remedies and decongestant rubs, the latter of which it benefits from its highly renowned and trusted brand Wick.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cough, Cold and Allergy (Hay Fever) Remedies in Austria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.