Cough, Cold and Allergy (Hay Fever) Remedies in Austria

PROSPECTS

Early high pollen season supports growth of antihistamines/allergy remedies (systemic)

In addition to strong flu seasons, Austrian consumers are also expected to continue to be heavily affected by various types of allergies, especially those which occur in the spring and summer, such as an allergy to pollen. In 2018, according to official data, around 20% of Austrians suffered from this type of allergy, which thus contributed to the strong performance of antihistamines/allergy remedies (systemic) in 2019.

Air pollution also a driver of growth

Although hectic and stressful lifestyles often contribute to weakened immune systems or greater susceptibility to allergies, in larger cities, pollution often adds to respiratory issues, thereby increasing the need for cough, cold and allergy remedies, including antihistamines/allergy remedies (systemic), but also for various types of decongestants. In fact, environmental changes have been cited as major contributors to the rapid rise in global incidences of allergies in many studies, with diesel exhaust particles and nanomaterials increasingly being identified as causes of respiratory issues.

Paediatric products to record limited sales due to parental concerns

The rather conservative attitude of Austrians when it comes to self-medication of their children is expected to remain highly evident in the future. Currently, only one type of paediatric cough, cold and allergy (hay fever) remedy is available as an OTC product, namely paediatric cough/cold remedies, which mainly includes mild nasal sprays and decongestant rubs.

COMPETITIVE LANDSCAPE

Cough, cold and allergy (hay fever) remedies characterised by intense competition

Generally speaking, cough, cold and allergy (hay fever) remedies is highly fragmented, which contributes to a high level of competition. Even so, large renowned multinationals, which dominate with their vast portfolios, widespread marketing campaigns and high levels of brand recognition (due to their long tradition), continue to tussle intensively for share.

Domestic producers continue to focus on traditional consumers

Domestic manufacturers are expected to continue to focus on categories such as decongestants and medicated confectionery. Here, they will likely offer only herbal/traditional products, while emphasising their Austrian origins and roots in order to attract traditional consumers.

Vegan/vegetarian products offer a potential growth opportunity

With an increasing number of people in Austria choosing vegetarian and vegan lifestyles, demand for products which do not contain any ingredients of animal origin is expected to increase in the future. The leading manufacturers, both foreign and domestic, are thus expected to bear this in mind when researching and developing new products.

Files are delivered directly into your account within a few minutes of purchase.