The restoration of normal life following the COVID-19 lockdown will contribute to a rebound in growth of cough, cold and allergy (hay fever) remedies over the forecast period, with retail value sales predicted to exceed pre-pandemic levels by 2023. As consumers return to pre-pandemic lifestyles, the incidence of coughs, colds and flu is likely to rise, fuelling growth in combination products and cough remedies, in particular.
Despite the predicted recovery of cough, cold and allergy (hay fever) remedies over the forecast period, economic uncertainty triggered by COVID-19 could serve to limit growth in both volume and current value terms. The pandemic led to the disruption of commercial activity in many key sectors, such as tourism and textiles.
The importance of e-commerce for sales of cough, cold and allergy (hay fever) remedies remained minimal in 2022, with pharmacies still accounting for the bulk of sales. Nevertheless, consumers’ interest in e-commerce in general rose considerably in Portugal during the COVID-19 pandemic, as consumers sought to avoid shopping in crowded stores to minimise the risk of infection.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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