Cough, Cold and Allergy (Hay Fever) Remedies in Cameroon

PROSPECTS

Environmental factors drive growth for cough, cold and allergy (hay fever) remedies

Cough, cold and allergy (hay fever) remedies is one of the most significant players in Cameroon, with high values sales placing it second in consumer health, underneath leader analgesics. It continued to record robust current value sales growth, thanks to the frequent incidences of colds, coughs, allergies and sore throats among local consumers.

Rising incomes will benefit the fight against counterfeit items

Rising income levels in Cameroon will have a positive impact on the performance of cough, cold and allergy (hay fever) remedies over the forecast period. It will benefit branded items and generics as they become more accessible to lower-middle-income consumers, many of whom could previously only afford potentially harmful unbranded and counterfeit alternatives.

Growth from nasal sprays, paediatric remedies and new developments

Paediatric cough, cold and allergy remedies continued to post healthy growth in retail volume and current value sales in 2019. As was the case with adult remedies, Cameroon’s changeable climate and increasing air pollution in urban areas helped to sustain strong demand for paediatric varieties.

COMPETITIVE LANDSCAPE

Strong reputation and distribution gives international players an advantage

International brands, many of which are manufactured under licence, continued to dominate cough, cold and allergy (hay fever) remedies in 2019. This reflected the fact that local consumers tend to have greater confidence in the efficacy and safety of international brands, which offer high-quality packaging that provides clear and detailed information on dosage, risks and side effects.

Local producers increase sales through price-sensitive generics

In line with its goal of making healthcare more affordable for citizens, over the forecast period Cameroon's Ministry of Health will continue to promote domestic production of cough, cold and allergy (hay fever) remedies, including generics. Although local companies cannot manufacture adult and paediatric remedies in quantities sufficient to meet domestic demand, they are expected to push to improve distribution of their generics through chemists/pharmacies.

Paediatric cough, cold and allergy remedies benefits from heightened awareness

Paediatric cough, cold and allergy remedies saw the highest level of growth in 2019 while also posting the highest levels of retail value sales; underneath combination products – cough, cold, allergy (hay fever) remedies and cough remedies. Driving the success of paediatric cough, cold and allergy remedies were high levels of visibility, particularly for paediatric cough syrups, which were promoted throughout chemists/pharmacies.

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