Advertising investment from the main laboratories devoted to mass media campaigns, hand in hand with trade marketing campaigns that support point of sale promotions in pharmacies, will sustain category growth of cough, cold and allergy remedies in the forecast period. As the country embraces the normal pace of life, traditional seasonal patterns will shape demand in the coming years creating a period of steady, yet stable sales growth.
Ecuadorians are drawn to natural products since many consider them to be a more effective option to traditional medicines and with fewer side effects. Consequently, there is growing consumer interest in using cleaner or natural products to treat common ailments such as coughs and colds.
Following the return of face-to-face classes in schools during the second quarter of 2022, the year 2023 will be the first year for kids to be fully back at school. This will be marked by a greater ease in the spread of respiratory diseases.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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