Executive Summary

Feb 2019
PROSPECTS
Modern lifestyles create conditions for infection

The fast-paced, stressful character of modern lifestyles is creating fertile conditions for the development of conditions such as colds. Long working hours and round-the-clock social opportunities are leading to a lack of exercise, insufficient rest and increased stress, which, in turn, increase people’s vulnerability to infection.

Rising temperatures extending flu season

At the end of the review period, cold remedies were boosted by the extended length of the flu season. According to the Hong Kong Hospital Authority, the territory’s seasonal influenza is most common from January to March and from July to August.

Air pollution having significant impact on health

Hong Kong has a serious air pollution problem, caused by coal-burning power stations and very high traffic density, as well as mainland China through Guangzhou and the factories in the Guangdong area. This air pollution, which can lead to very poor visibility and encourages many locals to wear face masks, has been a key factor in the significant rise in bronchial infections and asthma seen in Hong Kong in recent years.

COMPETITIVE LANDSCAPE
Leading players increase share

The two largest players in cough, cold and allergy (hay fever) remedies, GlaxoSmithKline and Fortune, each increased their share of category value in 2018. These companies made significant efforts to reassure consumers about the safety of their products in the context of rising consumer concerns about potential side-effects.

Fortune benefits from strong local marketing

Fortune Pharmacal was the fastest-growing top 10 player in cough, cold and allergy (hay fever) remedies in 2018. The second largest player in the category, Fortune benefited from strong localised marketing campaigns, including the launch of the Fortune Dollar in January.

Continued demand for herbal/traditional treatments

Consumer concerns about the potential side-effects of Western-style medication help to support continued demand for herbal/traditional cough, cold and allergy treatments in Hong Kong. Indeed, Nin Jiom Medicine, which positions its products as containing only natural ingredients, was the third largest player in cough, cold and allergy (hay fever) remedies in 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

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If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

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This industry report originates from Passport, our Consumer Health market research database.