The fast-paced, stressful character of modern lifestyles is creating fertile conditions for the development of conditions such as colds. Long working hours and round-the-clock social opportunities are leading to a lack of exercise, insufficient rest and increased stress, which, in turn, increase people’s vulnerability to infection.
At the end of the review period, cold remedies were boosted by the extended length of the flu season. According to the Hong Kong Hospital Authority, the territory’s seasonal influenza is most common from January to March and from July to August.
Hong Kong has a serious air pollution problem, caused by coal-burning power stations and very high traffic density, as well as mainland China through Guangzhou and the factories in the Guangdong area. This air pollution, which can lead to very poor visibility and encourages many locals to wear face masks, has been a key factor in the significant rise in bronchial infections and asthma seen in Hong Kong in recent years.
The two largest players in cough, cold and allergy (hay fever) remedies, GlaxoSmithKline and Fortune, each increased their share of category value in 2018. These companies made significant efforts to reassure consumers about the safety of their products in the context of rising consumer concerns about potential side-effects.
Fortune Pharmacal was the fastest-growing top 10 player in cough, cold and allergy (hay fever) remedies in 2018. The second largest player in the category, Fortune benefited from strong localised marketing campaigns, including the launch of the Fortune Dollar in January.
Consumer concerns about the potential side-effects of Western-style medication help to support continued demand for herbal/traditional cough, cold and allergy treatments in Hong Kong. Indeed, Nin Jiom Medicine, which positions its products as containing only natural ingredients, was the third largest player in cough, cold and allergy (hay fever) remedies in 2018.
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This industry report originates from Passport, our Consumer Health market research database.