Cough, Cold and Allergy (Hay Fever) Remedies in Azerbaijan

PROSPECTS

Environmental factors support sales growth in 2018

Over the review period, cough, cold and allergy (hay fever) remedies remained highly dependent on seasonality. These products were mainly consumed between autumn and spring.

Products with mixed ingredients benefit from softer price regulation in 2018

In 2018, cough and cold remedies containing vitamins or other ingredients not subject to price regulation continued to perform well. The major growth driver was softer price controls of these remedies by the Tariff Council.

Drugstores/parapharmacies gains the upper hand

Since non-pharmacy retailers were not permitted to sell any cough, cold or allergy (hay fever) remedies in Azerbaijan in 2018, chemists/pharmacies, drugstores/parapharmacies and “other” healthcare specialist retailers competed for share. Over the review period, drugstores/parapharmacies made retail value share gains, since new requirements for pharmaceutical distributors significantly limited the operations of chemists/pharmacies.

COMPETITIVE LANDSCAPE

Drogsan Illaclari and GSK Consumer Healthcare continue to lead in 2018

Drogsan Ilaclari and GSK Consumer Healthcare were almost neck-and-neck in terms of competing for the leading position in cough, cold and allergy (hay fever) remedies in 2018. However, with Drogsan Ilaclari’s value share declining slightly and GSK Consumer Healthcare’s share moving in the opposite direction, GSK Consumer Healthcare closed the gap on the leader Drogsan Illaclari.

International brands hold sway

International brands continued to dominate cold, cough and allergy (hay fever) remedies in 2018. The high demand for recognised international brands was consolidated by the underdevelopment of domestic manufacture and low consumer trust in local brands.

Higher-quality and added-value products stimulate value

In 2018, the health and wellness trend, supported by the promotion of herbal treatments, led to a rise in popularity for cough, cold and allergy (hay fever) remedies with natural ingredients and herbal additives. This trend determined the key features of new product developments in 2018, such as variations of Sula Ledinci, which highlighted their natural and herbal components and vitamin contents.

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