Cough, Cold and Allergy (Hay Fever) Remedies in Azerbaijan

PROSPECTS

Consumers increasingly confident in use of cough, cold and allergy remedies, but seasonality remains

A growing trend towards self-medication contributed the most to cough, cold and allergy remedies’ performance in 2019. Previous advice from doctors, advertising in a variety of channels, and the ability to check information on the internet has led to Azerbaijani consumers becoming more confident and prepared to purchase and use these products without a professional consultation.

Price controls influence category’s performance

Relatively stable unit prices arising from government regulations represented a beneficial factor in 2019. The exchange rate of the manat with the US dollar was stable, with few fluctuations throughout 2018 and in the first half of 2019.

Environmental factors underpin demand for antihistamines

An increased incidence of sickness associated with allergies, together with growing consumer awareness of such remedies, pushed antihistamines to the leading position in terms of growth in 2019. This is likely to shape forecast period performance, with antihistamines expected to grow faster than the rest of category over the period to 2024.

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare sees share gain, with strong portfolio and quality

GSK Consumer Healthcare saw a notable performance in 2019, with a value share increase. The company’s performance was supported by a wide portfolio, including Theraflu, Tavegyl and Dlyanos.

Importance of child-specific offerings benefits Bayer

Nazol Baby and Antiflu Kids, both from Bayer AG, performed well in 2019, both rising in the category’s rankings. This had a knock-on effect for the manufacturer.

More modern offerings set to appeal with perceived greater effectiveness

The increasing incidence of allergies among the Azerbaijani population offers good potential for growth of such brands as Zyrtec from UCB SA in coming years. This is relatively new compared to the more common Tavegyl, and thus positioned as more effective.

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