A growing number of consumers in Thailand are adopting a more preventative approach to health, such as wearing face masks, washing hands more often and taking vitamins and dietary supplements. This is likely to have an impact on demand for cough, cold and allergy (hay fever) remedies as people are expected to become healthier by strengthening their immune system through diet and exercise.
Although cough, cold and allergy (hay fever) remedies is by far the largest area of OTC in Thailand it is still seen to be full of potential and as such this will likely continue to fuel strong competition. In line with this, players are expected to continue investing in new and innovative product launches with more advance formulas, as well as product line extensions to add interest, such as more convenient packaging or applications.
As consumers spend increasing amounts of time online brands are responding by employing integrated offline and online marketing communication strategies to strengthen their bond with their target audience. For example, Siang Pure encourages consumers to participate in its online social media activities to win special gifts with this helping it to attract more followers to its Facebook page, while it has also been actively engaging in trade shows.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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